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The Apple Mill project is a mixed-use commercial building in Vaughan, Ontario, Canada: an up and coming, “transit-oriented, green, and people-focused downtown.” The building at 100 New Park Pl can be accessed from Apple Mill Rd or New Park Pl and hosts a bank, a financial services tax and auditing company, a Harley-Davidson office, and a parking structure. It also features common spaces, including a shared outdoor space located on the main level for business colleagues to use at their leisure.
This property is operated by SmartCentres, a commercial developer and operator based in Vaughan, ON. The company has over 283 shopping centers, with a majority of those featuring their largest client, Walmart. SmartCentres is now developing increasingly popular mixed-use buildings, like the one at Apple Mill Rd. Deploying an outdoor audio solution for the shared outdoor space was the focus for this project. The combination of extreme weather, traffic noise, and ongoing construction created a need for high performance, high quality outdoor audio from durable speakers.
“We had researched many different products and in speaking with Ed Lockyer from SC Media, Ed suggested looking into James Loudspeaker. After researching, we made it our mission to go with their custom Wedge speakers.” – John Wiszniewski, ESA Communications, Ltd.
The goal for this outdoor venue was to create a space where people wanted to gather. The harsh environment during the winter months meant finding an audio solution that could withstand the elements. In addition, the system needed to provide even, balanced coverage throughout large spaces and play at a comfortable volume to encourage conversation and relaxation.
ESA Communications Ltd., a leading commercial integrator covering the Province of Ontario, Canada and the Caribbean Region, was able to bring an innovative solution to the table for this project. The task was to take a lifeless outdoor space in a busy business complex and bring it to life. People needed a reason to use the space as it was intended, to relax, have conversation, and enjoy the sunshine when weather permitted. By using James Loudspeaker audio solutions customized to blend into the architecture, the area was soon transformed by the addition of music playing comfortably in the background, promoting conversation and overall enjoyment of the public space.
James Loudspeaker’s talented team of craftsmen and engineers was able to design custom speakers perfectly suited to meet the needs of this commercial project. What was once an under-utilized outdoor area was brought to life with comfortable audio that made it welcoming and functional. The positioning and placement of the speakers allowed for this magical experience with the audio seeming to emanate from all around.
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