With registrations similar to the numbers Martin Audio would expect to meet at a large international trade show, the British pro audio pioneer is pleased to declare its first ever virtual trade show a resounding success. The company held its event on May 20th taking the form of three 90-minute webinars matched to different time zones.
“We achieved over 800 registrations for the event,” reveals James King, Martin Audio’s Director of Marketing. “To put that in context, this is the amount of people we would engage with at ISE or InfoComm in our demo room in a given week, and probably four times the amount we get to our UK Open Day events. So, this was a very efficient exercise.”