Reflections on winning manufacturer of the year at the AV Awards

When I first submitted our entry, I was well aware that our chances of winning were slim and if I’m honest I did it in the hope of being a finalist and to take that honour.

When we were shortlisted there was genuine excitement in the office and while I thought the judging panel session also went well I was at pains to remind everyone at Optimal Audio that our chances remained small, especially given the size and prowess of our fellow finalists.

This reality check also meant that when the awards night rolled around, I could enjoy the evening as opposed to being on tenterhooks. When our category was eventually called and to our utter surprise we had won, the elation of the team was palpable.

Here was a new brand, barely into its second year of trading, having come through the ravages of covid and the extremities of supply chain challenges, seeing off some of the biggest names in the industry.

For me the rationale for us winning is ultimately based on the origins of what we set out to do as a company. Engineering Head, Matt Rowe’s vision for a simplified, digital based ecosystem of controllers, amplifiers and loudspeakers for multi-zone venues is matched by a quirky, challenger brand outlook that sets us apart from competitors. That freshness of thinking and approach we always felt was powerful and so it has proven to be.

While we wont be resting on any laurels, this award is internationally recognised and helps to validate our standing. We’re excited for our future and will continue to bring an energy and spirit to the commercial audio sector that drives value to our sales channel partners and venues.

I’m thrilled for everyone involved with Optimal Audio and my sincere thanks to the judging panel of AV Awards for recognising their drive and ambition.

James King
Marketing Director

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