When the 600-year brewing heritage of Luzhou Laojiao meets cutting-edge sound and lighting technology, a cultural experience that pushes the boundaries of the senses comes to life.
Located in Beijing, the Luzhou Laojiao Immersive Experience Center is not only a venue dedicated to showcasing the rich heritage of Chinese baijiu culture, but also a space where visitors can experience a journey that is “audible, immersive, and memorable.” At the heart of this experience is a carefully designed Martin Audio professional sound system, delivering an engaging sensory narrative.
System Design: Precision Engineering in Professional Audio
The exhibition hall’s audio system is built around a comprehensive range of Martin Audio products. Through scientific system design and precise calibration, the installation achieves a seamless integration of sound, space, content, and emotion.
Main Sound Reinforcement
4 × Martin Audio DDX12 coaxial loudspeakers are deployed in the core exhibit areas.
With patented Coaxial Differential Dispersion™ technology, they deliver exceptional speech clarity and consistent coverage.2 × DDX118 subwoofers are installed at key display points to enhance low-frequency impact and create a more powerful immersive experience.
Immersive and Ambient Sound
55 × Martin Audio A55 loudspeakers serve as the main reinforcement system across the exhibition space.
Their excellent clarity and precise directivity ensure highly accurate reproduction of narration and musical accompaniment.29 × Martin Audio C6.8T ceiling speakers are distributed throughout the venue, creating a uniform and continuous sound field so visitors enjoy a consistent listening experience wherever they are.
Low-Frequency Enhancement
2 × Martin Audio SX110B subwoofers provide low-frequency support for the immersive soundscape, injecting just the right amount of energy to recreate the subtle vibrations, flows, and fermentation rhythms involved in the baijiu brewing process.
System Amplification
11 × Martin Audio VIA2004 amplifiers
4 × Martin Audio VIA5002 amplifiers
These amplifiers provide stable and efficient power for the entire system, ensuring reliable long-term operation.
Technical Highlights: Creating a “History You Can Hear”
1. Intelligent Control and Precise Audio Management
Thanks to the point-source characteristics of the DDX coaxial loudspeakers, the system achieves a highly focused acoustic effect in key exhibit areas.
Whether explaining Ming Dynasty brewing tools or demonstrating modern testing instruments, the DDX series ensures visitors receive clear and consistent audio information from any position.
2. Precise Sound Image Positioning
Using the directional accuracy of the A55 series combined with the wide coverage of C6.8T ceiling speakers, the system dynamically adapts sound imaging according to visitor position.
For example:
Near the Ming Dynasty cellar reconstruction area, visitors can hear the sounds of traditional brewers at work.
In the modern brewing technology zone, the soundscape shifts to the operation of precision equipment.
3. Multi-Layered Soundscape Creation
Leveraging the deep low-frequency response of the SX110B subwoofers, the exhibition successfully recreates subtle sound details such as:
Fermentation bubbles within the cellar pits
The rhythmic flow of liquor
Visitors not only see and smell the brewing process, but can now hear it as well.
4. Intelligent Dynamic Response
The VIA series amplifiers incorporate intelligent monitoring systems that dynamically adjust volume balance across different zones, ensuring optimal listening experiences throughout the venue.
A Cultural Journey Through Sound
In the “History Corridor,” the Martin Audio system recreates echoes of Luzhou Laojiao’s heritage dating back to 1573. In the “Brewing Mystery” immersive zone, audio synchronizes with visual effects to simulate the microscopic world of microbial activity during fermentation. In the “Tasting Hall,” soft background music blends seamlessly with professional tasting guidance, enhancing the ceremonial atmosphere of the tasting experience.
From museums and brand experience centers to themed exhibitions, professional audio systems are increasingly becoming a key technological foundation for immersive experiences.
The Luzhou Laojiao Beijing Experience Center not only showcases the profound heritage of Chinese baijiu culture, but also brings that tradition to life through the precise performance of a Martin Audio sound system, creating a cultural journey that transcends sensory boundaries.
Within this exhibition space, every drop of liquor tells a story that can now be heard, and every chapter of history finds its echo.
It is not only a triumph of audio technology, but also a new chapter in the way culture is communicated and experienced.
Photographer: Perry Graham
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Thanks to
Distribution Partner: Algam Enterprise
Installation Partner: Make It Event
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