Venue (Building/City): Luzhou Laojiao Immersive Experience Centre, Beijing, China
Date of Installation: [To be confirmed]
System Integrator: Guangzhou Guidance
Brand: Martin Audio
Products Used:
- Martin Audio DDX12 – 4 units
- Martin Audio DDX118
- Subwoofers – 2 units
- Martin Audio A55 – 55 units
- Martin Audio C6.8T Ceiling Speakers – 29 units
- Martin Audio SX110B – 2 units
- Martin Audio VIA2004 Amplifiers – 11 units
- Martin Audio VIA5002 Amplifiers – 4 units
The Luzhou Laojiao Immersive Experience Centre in Beijing is designed as a cultural showcase space, combining heritage storytelling with modern audio-visual technology. The venue presents the history and craftsmanship of Chinese baijiu through a fully immersive environment, where sound plays a key role in enhancing the visitor experience.
System Design Highlights
The audio system is built entirely on a Martin Audio ecosystem, carefully designed and tuned to integrate seamlessly with the exhibition space.
Main Sound Reinforcement:
4 × DDX12 coaxial loudspeakers are deployed in key exhibit areas, delivering high speech intelligibility and consistent coverage.
Low-Frequency Reinforcement:
2 × DDX118 subwoofers provide enhanced low-frequency impact at selected exhibit points, improving immersion.
Immersive & Background Audio:
55 × A55 loudspeakers ensure clear and accurate reproduction of narration and music across the space.
Distributed Ceiling System:
29 × C6.8T ceiling speakers create a uniform and continuous sound field throughout the venue.
Low-Frequency Enhancement:
2 × SX110B subwoofers provide subtle low-frequency support, enhancing environmental and ambient effects.
System Amplification:
11 × VIA2004 and 4 × VIA5002 amplifiers deliver stable and efficient power, ensuring reliable long-term operation.
Installation Highlights
The system was designed and installed by Guangzhou Guidance, with a focus on creating a multi-sensory experience where audio enhances storytelling across different exhibition zones.
Key highlights include:
- High speech clarity for narration and guided content
- Precise sound localisation aligned with visitor movement
- Even sound coverage across multiple exhibition areas
- Integration of ambient and environmental sound effects
Different zones within the exhibition feature tailored audio experiences. Historical sections recreate past environments through sound, while production-themed areas simulate fermentation and distillation processes using layered audio design. In tasting areas, controlled background music enhances the overall visitor experience.
Technical Highlights
The installation incorporates several advanced audio design approaches:
Precise Sound Control:
The DDX series enables focused sound delivery in key areas, ensuring consistent listening experiences.
Sound Positioning:
Directional control from A55 and C6.8T speakers allows audio to transition naturally as visitors move through the space.
Layered Sound Design:
Multiple audio layers recreate subtle environmental details, enhancing immersion.
System Monitoring:
VIA amplifiers provide intelligent control and monitoring, maintaining balanced performance across all zones.
The project required precise integration of audio within a multi-zone exhibition environment. Achieving consistent sound quality, accurate localisation, and seamless transitions between different thematic areas required detailed system design and calibration.
The completed installation delivers a cohesive and immersive audio experience that enhances cultural storytelling. The Luzhou Laojiao Experience Centre demonstrates how professional audio systems can elevate exhibition spaces, combining heritage content with modern technology.
Photographer: Perry Graham
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Thanks to
Distribution Partner: Algam Enterprise
Installation Partner: Make It Event
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