Venue (Building/City): Luzhou Laojiao Immersive Experience Centre, Beijing, China
Distributor: Guangzhou Guidance
Brand: Martin Audio
Products Used:
- Martin Audio DDX12 – 4 units
- Martin Audio DDX118
- Subwoofers – 2 units
- Martin Audio A55 – 55 units
- Martin Audio C6.8T Ceiling Speakers – 29 units
- Martin Audio SX110B – 2 units
- Martin Audio VIA2004 Amplifiers – 11 units
- Martin Audio VIA5002 Amplifiers – 4 units
The Luzhou Laojiao Immersive Experience Centre in Beijing is designed as a cultural showcase space, combining heritage storytelling with modern audio-visual technology. The venue presents the history and craftsmanship of Chinese baijiu through a fully immersive environment, where sound plays a key role in enhancing the visitor experience.
System Design Highlights
The audio system is built entirely on a Martin Audio ecosystem, carefully designed and tuned to integrate seamlessly with the exhibition space.
Main Sound Reinforcement:
4 × DDX12 coaxial loudspeakers are deployed in key exhibit areas, delivering high speech intelligibility and consistent coverage.
Low-Frequency Reinforcement:
2 × DDX118 subwoofers provide enhanced low-frequency impact at selected exhibit points.
Immersive & Background Audio:
55 × A55 loudspeakers ensure clear and accurate reproduction of narration and music across the space.
Distributed Ceiling System:
29 × C6.8T ceiling speakers create a uniform and continuous sound field throughout the venue.
Low-Frequency Enhancement:
2 × SX110B subwoofers provide subtle low-frequency support, enhancing environmental and ambient effects.
System Amplification:
11 × VIA2004 and 4 × VIA5002 amplifiers deliver stable and efficient power, ensuring reliable long-term operation..
Installation Highlights
The system was designed and distributed by Guangzhou Guidance, with a focus on creating a multi-sensory experience where audio enhances storytelling across different exhibition zones.
Key highlights include:
- High speech clarity for narration and guided content
- Precise sound localisation aligned with visitor movement
- Even sound coverage across multiple exhibition areas
- Integration of ambient and environmental sound effects
Different zones within the exhibition feature tailored audio experiences. Historical sections recreate past environments through sound, while production-themed areas simulate fermentation and distillation processes using layered audio design. In tasting areas, controlled background music enhances the overall visitor experience.
The project required precise integration of audio within a multi-zone exhibition environment. Achieving consistent sound quality, accurate localisation, and seamless transitions between different thematic areas required detailed system design and calibration.
The completed installation delivers a cohesive and immersive audio experience that enhances cultural storytelling. The Luzhou Laojiao Experience Centre demonstrates how professional audio systems can elevate exhibition spaces, combining heritage content with modern technology.
Photographer: Perry Graham
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Thanks to
Distribution Partner: Algam Enterprise
Installation Partner: Make It Event
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