Day: July 17, 2023

The Maker’s Mark staff wanted to ensure their facilities reflect the world-class quality of the bourbon they produce. When retrofitting an employee break room next to the bottling lines, they contacted Alex Peake, Project Manager for JCA Media, to help equip the room’s AV system. “Their goal was to have background music playing all the time, except during meetings and presentations,” said Peake. “They wanted to be able to walk in, plug in their laptop, hit the presentation preset on the touchscreen, and go. Then hit a different preset at the end of the meeting to reset the room. And that’s exactly what we did.” The background music system switches itself on before the day shift begins and shuts off late in the evening. Eight Martin ceiling loudspeakers were installed in the 30-foot by 60-foot break room, all driven by an LEA Connect Series 704. The 704 is a 4-channel amplifier with 700 watts per channel, perfectly suited for small to medium-scale installations. 

With the success of the break room deployment, the distillery staff immediately pivoted to how they could improve the AV for both of the industrial bottling lines directly outside the break room. They wanted to break up the monotony of the repetitive machine sounds and make it more enjoyable for the employees who staff the area. They took advantage of the spare power that the 704 amplifier provided, powering each bottling line and the break room on separate channels, all of which is controlled by an Allen & Heath AHM-32 audio matrix processor.

The positive effect of the improved audio was contagious, resulting in the distillery staff asking JCA Media again to update an AV system, this time in the “innovation lab.” The innovation lab is a separate log cabin-esque building with red shutters the same color as the iconic red wax on their bottles. More than just a secretive area where the next generation of Maker’s Mark products are ideated and refined, the building also includes a VIP tasting area, patio, conference room and more. 

The original design called for a 4-channel LEA amplifier paired with another AHM-32. One amplifier channel would drive the tasting room while another fed the patio. The final two channels were used for the conference room: one for the ceiling loudspeakers and the other powered a subwoofer. Peake added, “We were installing that and getting all up and running and they loved it so much, they said, “Okay, add audio to both the offices, the bathroom, and the kitchen. We just want background music everywhere.”