SurgeX announces Generation AV as its sales agency for APAC

APAC: SurgeX has appointed Generation AV as its sales agency in the Asia Pacific region. The agreement will see SurgeX enhance its presence in the region, with Generation AV staff based in Asia providing a full service – encompassing sales, training and technical support for the brand in pro audio, residential and pro AV markets.

“We’re very happy to be working with Generation AV, which has the specialist expertise and regional market understanding that we need to help grow our presence in APAC,” said Justin Peyton, director of sales EMEA & APAC at SurgeX. “Generation AV has an excellent record of delivering for brands, and we’re excited to work with them to further establish ourselves in this territory with our extensive range of power management solutions. This deal will also be of huge benefit to our existing partners in the region, who will now have access to a team able to provide local specialist support, without needing to overcome time zone differences by liaising with our team members from farther afield in the UK or the US.”

Singapore-based Generation AV has team members in Singapore, Philippines and India. Its staff has decades of market experience in the AV industry from across the diverse territory. It will support SurgeX’s entire surge elimination and UPS product range.

“It’s exciting to be working with SurgeX, and we greatly value the trust they have placed in us to provide real-time support in APAC,” said David McKinney, managing director, Generation AV. “SurgeX is a strong and complementary addition to our portfolio of leading brands, and we’re looking forward to meeting customers and adding value to the brand. We have established solid relationships with many partners in the industry, which will help us to increase awareness of SurgeX. This will in turn allow us to develop business opportunities, which we believe SurgeX is well placed to capitalise on.”