Optimal Audio appoints Guangzhou Guidance as Chinese Distributor

Recently launched U.K. manufacturer Optimal Audio is pleased to announce the appointment of Guangzhou Guidance as distributor for China, including Hong Kong and Macau.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high-quality sound systems that can be easily operated by anyone, not just engineers.

Newly established Guangzhou Guidance will distribute the brand in China. With team members who have vast experience in the Chinese audio industry, the Guangzhou-based company has quickly established a dealer network across the country and anticipates great success promoting Optimal Audio across the full commercial audio spectrum.

General Manager of Guangzhou Guidance, Xu (Rico) Ruixian comments:

“As the pandemic situation in China stabilises, the government is increasing its investment in education and conference infrastructure. With a complete product infrastructure of controllers, amplifiers and loudspeakers, we can see big potential in promoting Optimal Audio to these markets, as well as to the broader markets of hospitality and retail.”

David McKinney, Sales & Support, APAC, Optimal Audio adds:

“The expertise and experience of the Guangzhou Guidance team is of the highest order. They have a thorough understanding of the commercial audio sector in China and we’re confident that combining our fresh and innovative approach with their experience and excellent networks, will quickly establish a high profile for Optimal Audio in China. We look forward to working with them to deliver the best and most relevant solutions to dealers, integrators and end-users across this important market.”

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