CHINA: Prolight + Sound Guangzhou has provided the perfect opportunity for HH Electronics to announce its partnership with distributor, Qixin, which will see HH products exclusively distributed throughout China and Hong Kong.
Having appointed Singapore-based Generation AV to look after its sales strategies two years ago, British Headstock Group’s HH Electronics has been focusing on furthering its reach in the Asia Pacific region as well as the Middle East and Africa. David McKinney, MD at Generation AV, said: “Partnering with QIXIN has widened the exposure and reach of HH in China. With QIXIN’s excellent technical and support team, we are confident HH customers will have a great HH experience across China. Big thanks to Daniel, Aeolus and the QIXIN team for the launch of our new partnership at PL&S Guangzhou. We’re off to a great start.”
Ian Wright at Headstock Group said: “We are excited be working with Qixin as our exclusive HH Electronics partner for the China and Hong Kong markets. Their sales team is incredibly experienced with solid relationships with dealers and system integrators across the country, developed over many years. They have a clear understanding of what their customer’s needs are in regard to both product and the service required to support them.
“Qixin’s technical team’s qualifications and market understanding are at a very high standard, and this has been invaluable as we work together to develop suitable products for both local and export markets. I am extremely confident that the Qixin team can establish HH as a leading brand there. All of us at the Headstock Group wish them well with this new venture.
Edison Haung, general manager of Qixin, said: “We are so excited to be HH’s new distributor for China. HH has 50 years of experience in sound technology, especially in materials and structures.”
Venue: 
Integrator: 
Audio Spaces: 6 zones
Speakers: 150 in-ceiling and surface-mount 
Product Used: 
