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Optimal Audio

Optimal Audio pumps up the volume at New Revolution’s Lowestoft Gym

UK: With six gym locations across East Anglia, the New Revolution fitness chain offers members 24 hour access and a huge range of classes from spinning to Boxfit and yoga each week. The company’s newest facility in Lowestoft recently underwent a significant renovation and upgrade programme, extending to the gym’s audio system.

Responsible for the AV aspects of the project, Norwich-based Hughes Electrical were tasked with addressing specific concerns with the existing audio offering. Hughes ultimately specified an array of Optimal Audio products to significantly improve performance, as the company’s Karl Topley explains…

“We’ve been working with New Revolution for around five years and as part of our contract review, we asked for feedback on the previous audio system at the Lowestoft venue. With customer expectations growing as far as audio is concerned, New Revolution had regularly received comments that general clarity was poor and that bass levels in particular were lacking.

“With music playing an important role in creating the atmosphere of a fitness space, it was clear that these were critical issues that needed addressing with the new system.”

A total of 16 Optimal Audio Cuboid 5 full range, 5” loudspeakers were selected for the final audio solution, chosen for their combination of exceptional sound quality, remarkable bass response and diminutive form factor. Mountable in either landscape or portrait orientation the compact, two-way Cuboid 5 offers flexible, discreet installation options.

In addition to the sonic performance of the new system, ease-of-use and operational flexibility were also a prime consideration.

“The customer raised concerns that the existing system wasn’t particularly easy to use or integrate with other AV components,” Topley says, “so we needed to deliver a much more user-friendly, versatile solution.

“The Optimal Audio Zone 8P controller that sits at the heart of the new system fit the bill perfectly – it’s very flexible in terms of routing and programmability and the WebApp interface is great for simple configuration.”

The Zone 8P’s comprehensive connectivity – featuring mic, multiple stereo line and HDMI inputs for TV and video sound – allows audio content to be sent to eight configurable zones. To complement the Zone 8P’s eight channels of 100w power, Hughes also supplied a four-channel Optimal Audio SmartAmp 30 amplifier with 250w per channel to drive the raft of Cuboid 5 speakers around the facility.

“The customer has been really pleased with the results of the project at New Revolution,” confirms Topley. “They now have a system that meets all their requirements in terms of audio performance and day-to-day usability – and one that Optimal Audio allowed us to deliver in line with their budget.

“The new system reflects New Revolutions’s brand values by delivering really high-quality audio for gym-goers and it’s been a great project to be part of.”

New Revolution’s Lowestoft Club Manager Dan Andrews commented that, “previously we’d really struggled to create the atmosphere we wanted for our members, the old system was just not working the way we wanted. Since having the Optimal Audio system things have completely changed!

“It’s easy to use and the sound quality of the speakers helps to create just the ambience we were looking for. We’re also looking to introduce the use of the Zone 4’s routines so the volume can be automatically changed over time, with the system quieter in the day and louder in the evening. And I have to say my favourite thing is WebApp – being able to change the volume from a device while walking around the gym makes everything really easy to control.”

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Martin Audio

AN UNEXPECTED REALISATION AT GLASTONBURY ‘24 BY JAMIE GOMEZ

UK: Having worked in professional audio for a while and attended a variety of festivals, gigs, and raves, I thought I had seen most things. However, stepping onto the grounds of Glastonbury for the first time was an experience like no other. I had the privilege of being there as part of the Martin Audio team, invited by our partners at RG Jones to capture behind the scenes moments and insights. The sheer size of the festival was intimidating – it was a sprawling city of music, art, and people, all buzzing with excitement and anticipation. There was an energy there that wasn’t quite explainable, something that resonated deep within you and added to the magic of the place.

Arriving on site Monday afternoon, I was amazed by the progress at the Pyramid Stage. The crew had already flown 10 of the 11 delay hangs showcasing a pace and efficiency that belied the challenges of working in an undulating field . By Tuesday, the main hangs were up, and Wednesday was dedicated to fine-tuning and adjustments before the propagation process. Over at West Holts, a similar story unfolded: load-in took place on Wednesday, with everything ready to go to trim for propagation by Thursday morning. The stages at IICON followed in a similar manner. My magic carpet failed me in getting to all the stages for load-in, but I understand for SWG Events’ stages; The Park, Woodsies, and BBC Introducing, set up was equally efficient.

Come Friday and amidst the hustle and bustle with Glastonbury festival now in full swing, I received word from the Production team that the Sugababes were scheduled to perform at the West Holts Stage, and it was anticipated to draw an insanely large crowd. Recognising this as a perfect chance to capture photos and videos for social media, I made my way there early to secure a prime vantage point at front of house. As someone who typically listens to drum and bass and techno, I wasn’t sure what to expect from their set. In my mind, I was there for the content.

As the Sugababes took the stage, I found myself smiling ear to ear. I wasn’t a sudden convert to their repertoire but it was the palpable joy and energy radiating from the crowd. Seeing how happy everyone was gave me goosebumps and made me realise just how lucky I was to work in the industry that could help bring such joy and magical moments.

That feeling was further imbued during Coldplay’s headline slot. The overwhelming energy of the crowd created a magical atmosphere that reminded me why live music is so powerful and why we should do everything we can to ensure it continues, especially from a grass roots level. I know that some industry veterans, whether they are rental companies or press, have already realised this, but it took a festival such as Glastonbury to really bring this to the forefront of my mind. The impact of this experience will influence the rest of my career in ways that I can’t put into words.

Reflecting on my first Glastonbury, I am filled with a sense of pride. It reinforced why I love what I do and how important it is to bring exceptional audio experiences to life. While I went to Glastonbury expecting to be immersed in music of all kinds, it was experiencing the joy that the Sugababes and Coldplay’s performances gave to the crowds that truly became my festival highlight.

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