Ravens Training Facility

Ravens Training Facility

ABOUT THE RAVENS

The Baltimore Ravens are a professional American football team based in Baltimore. The Ravens compete in the National Football League as a member of the American Football Conference North division. The team claimed their first superbowl victory in 2000 and is headquartered in Owings Mills, Maryland. Located on a wooded 32-acre site the Ravens training facility is one of the largest in the NFL.

THE SPEC

 BUSINESS NAME | The Ravens Training Facility

INTEGRATOR OR CONSULTANT | Atlantic Control Technologies

PRODUCTS USED | Sonance Surface Mount MKII, PS210 Subwoofers and In-Ceiling Speakers

AUDIO SPACES | Covering most of the 200,000 square foot facility, including the locker room, team rooms, equipment and training rooms, and hallways. 76 surface and in-ceiling speakers pairs with ten subwoofers.

THE CHALLENGE

 Creating a first-class experience for athletes at the 200,000 square foot Ravens’ Under Armour Performance Center presented a unique challenge. In the past, the absence of synchronized sound throughout the space and the use of individual Bluetooth speakers hindered the overall training atmosphere. The need for a seamless audio system became evident as the Ravens aimed to elevate their training environment and provide a rich, motivating experience for their players. 

REQUIREMENTS

 Recognizing the significance of music in energizing and motivating individuals, the Ravens sought to partner with a sound provider that shared their commitment to excellence. The goal was not only to fill the space with sound but to ensure even coverage, incredible audio quality, and speakers designed to seamlessly blend into the architecture. The emphasis was on transforming the training space into a dynamic and energized environment, where athletes could focus on their workouts without distractions. 

RESULTS

Sonance rose to the occasion, delivering a high level of aesthetics and user-friendly functionality. The installation of 76 speakers and ten subwoofers aimed to create a seamless audio experience, ensuring that the energy and motivation carried throughout the entire facility. A unique highlight was the integration of subwoofers into the refined locker room, cleverly disguised to blend in seamlessly with the surroundings. The result was an audio system that not only met but exceeded the Ravens’ expectations, setting the stage for an unparalleled training experience easily determined by the ear or the eye. The audio was meant to have a sense of being everywhere, with bass you can feel and clear highs. The sound didn’t distract but rather added the perfect touch to the facility. Steven Riley, CEO of Atlantic Control Technologies complimented the entire team saying, “I’m super proud of the way that the teams came together, solved the unique problems along the way, and delivered what has become an exceptional experience.”

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KATARA TOWERS

KATARA TOWERS

ABOUT KATARA TOWERS

The Iconic Towers of Lusail are an architectural translation of Qatar’s national seal, representing the traditional scimitar swords. Two hotels, a 5-star & Luxury 6-star hotel opened in 2022 with a total area of 300,000m2, the project was completed in time for the World cup being hosted in the Country, following ten years of construction. The venue has quickly become a true landmark in the gulf region.

THE CHALLENGE

 Extremely decerning clientele, who demand the absolute finest quality and luxury lifestyle in everything they do. This meant, that whatever was deployed, it needed to deliver the highest quality sound quality, combined with an aesthetic that did not distract from the stunning
surroundings. Moreover, it would need to withstand the harsh environmental conditions of the region, without the sound quality or appearance deteriorating over time. 

REQUIREMENTS

 The objective was to deliver balanced & even audio coverage throughout the outdoor space, whilst blending into the landscape garden areas around the pools and outdoor seating areas. 

BEYOND EXPECTATIONS

“The client had a very clear understanding of what they wanted; exceptional audio performance, combined with an industrial design that would not compromise their carefully curated outdoor spaces. We turned to Sonance, because they are the only loudspeaker manufacturer that we know of, that puts as much emphasis on aesthetics as they do sonic performance and reliability. If it sounds amazing, looks amazing, and delivers many years of reliable service, the client is going to be happy!”

JOHN DODSON – ProConAV

METHODOLOGY

 98 Omni 6T speakers, combined with 119 of the LS6T landscape speakers were deployed on this project, providing coverage throughout the outdoor spaces of Katara Towers & delivering hi-fi delity audio, using Sonance’s laminated core transformer technology via 100v transmission. 

RESULT

Professional audio integration is more than merely fi lling an area with music. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood, elevate the senses, and not distract from the designer’s vision and aesthetic goals. For 40 years, the architectural speaker pioneers at Sonance have continually explored and refi ned the fi ne art of musical fi delity within a designed space, with their award-winning loudspeakers. This project is no exception, with breathtaking audio and aesthetics that are “designed to disappear” into the surroundings.

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POLISH HISTORY MUSEUM BUILDING

POLISH HISTORY MUSEUM BUILDING

ABOUT POLISH HISTORY MUSEUM BUILDING

The Polish History Museum builds a bridge
between the past and the present. In September
2023, the MHP opened on the grounds of the
Warsaw Citadel to the public. The design of the
new building was presented on 7 November
2016 at the Ministry of Culture and National
Heritage. It was decided that it would join
the existing 10th Pavilion Museum and Katyn
Museum at the Citadel, as well as the Museum
of the Polish Army.

THE CHALLENGE

 In this project, Sonance audio solutions were strategically deployed across diverse zones, each meticulously designed to cater to specific needs. The main stage, a focal point for events, boasts premium PS-C83RT speakers, enveloping the audience in a symphony of rich tones. The cinema room, featuring PS-C83RT and PS-P83T ceiling speakers, transforms movie nights into immersive experiences. Meanwhile, conference and workshop areas benefit from discreet yet powerful audio with Sonance PS-P83T and PS-C83RT, enhancing communication and collaboration. Seating arrangements in each zone were meticulously considered to ensure optimal acoustics, creating a harmonious blend of aesthetics and unparalleled sound quality throughout the space. 

REQUIREMENTS

 The Museum of Polish History faced the challenge of seamlessly integrating audio elements to enhance visitor engagement. Strategic placement of directional speakers, acoustically tuned rooms, and ergonomic seating were crucial design cues. The objective was to create an immersive sonic experience, ensuring that historical narratives are conveyed authentically and captivate visitors within the architectural and thematic framework of the museum. 

BEYOND EXPECTATIONS

“As a Future Now we can say, our vision for the Museum of Polish History project was to seamlessly blend cutting-edge audio technology with the client’s historical narrative. Understanding the importance of immersive storytelling, we meticulously designed a bespoke audio solution. Our commitment lies in crafting an auditory experience that not only meets the client’s needs but elevates the museum visit, enriching the exploration of Poland’s vibrant past through the artful integration of sound and space.”

FUTURE NOW

METHODOLOGY

 Sonance’s PS-P83T and PS-C83RT proved indispensable in this project. Strategically placed, the PS-P83T speakers enriched open areas with immersive audio, delivering a seamless blend of clarity and power. The PS-C83RT, meticulously installed on the ceiling, provided an unparalleled acoustic experience. The precision and versatility of these Sonance products allowed them to achieve a perfectly balanced audio landscape, enhancing every corner of the space with exceptional sound quality. The sealant application with PS-C83RT ensured a discreet integration, maintaining the aesthetic integrity of the design while delivering superior performance. 

RESULT

“Choosing Sonance was a transformative decision for our project. The seamless integration of cutting-edge technology and timeless design not only elevated our audio experience but also exceeded our expectations. As consultants, we were drawn to Sonance for its commitment to innovation and reliability. The system’s versatility allowed us to achieve a level of customization that perfectly suited our unique requirements. The result is a harmonious blend of superior sound quality and aesthetic sophistication. We are delighted with the outcome, as Sonance not only met but surpassed our aspirations, leaving us with an unparalleled audio solution that enhances every aspect of our space.”

FUTURE NOW.

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HH Electronics Amplifies the Never-ending Vibes at White, Johannesburg’s Latest Upscale Dining and Entertainment Hotspot

Johannesburg, Nov 25 – Fine dining enthusiasts are in for a treat with the launch of premium lifestyle lounge, White – Campus Square.


Situated in Melville, Johannesburg’s famed epicentre of urban culture, the high-end dining and entertainment venue stands out with its custom-designed audio system, featuring speakers from HH Electronics.
The first iteration of White opened its doors in Sunninghill, Sandton, where it rapidly gained popularity. Earlier this year, the owners decided to recreate the winning formula in Melville, bringing their unique interpretation of a luxury lounge to one of Johannesburg’s trendiest suburbs.


As a brand, White is built on combining luxury dining with lively entertainment. To achieve this vision, the venue owners reached out to Pieter de Vrye from De Vrye Automation and tasked him with developing an audio system tailored to the venue’s specific needs.

The challenge for De Vrye lay in creating an audio system versatile enough to deliver both the nuanced clarity required for ambient dinner music and the robust intensity suitable for lively post-dinner events. In addition, he had to factor in the strict parameters set by Campus Square centre management, to ensure that other tenants in the mall are not negatively affected by audio spill over from the venue.

De Vrye emphasizes that the primary aim in creating an audio system for the White premium lounge is to produce high-quality, evenly distributed ambient music. He notes, “The system should enhance the atmosphere while still allowing for comfortable conversation.”

Additionally, he points out the need for versatility, as the venue becomes more vibrant in the evenings, especially with live DJ sets following dinner service on weekends.

To achieve the perfect balance of quality, power, and durability, De Vrye specified eight HH Electronics Tessen TNi-W8Pro wall mount loudspeakers to serve as the heart of the system.

“We wanted to ensure that we achieved even coverage throughout the interior of the lounge, including across the bar area, the dining booths on the outer edges and the more open atrium at the front of the restaurant,” De Vrye explains. 

“One might argue that eight loudspeakers are a lot for a venue of its size,” De Vrye points out. “However, we wanted to achieve a very clean, even coverage, and therefore decided to go with more loudspeakers distributed strategically across the venue. As a result, the system can be played at very low levels, while still being heard everywhere, with no hot or dead spots.”  

To support the HH Electronics Tessen TNi-W8 Pros, De Vrye included five HH Electronics TRS-1500 Tensor Series powered sub-woofers to achieve the optimal soundscape at low levels. 

“Once we achieved the distribution and clarity we were after at low levels, we knew the system had the room to achieve the high-energy vibe we wanted after dinner,” De Vrye points out. According to him, the system can be run at 65% or less, while still delivering the high-powered output preferred by visiting DJs and after dinner guests.  

When asked why he chose HH Electronics for the installation, De Vrye points to the excellent audio quality, robust design and attractive price point offered by HH Electronics across their diverse range of installation and touring loudspeakers.

“I was introduced to the HH Electronics brand about a year ago by ApexPro, the brand’s distribution partner in Southern Africa. I was immediately impressed with the high quality and robust design of the installation speakers on offer, which come at a surprisingly competitive price point for the quality they deliver.”

– Managing Director of De Vrye Automation

De Vrye explains that, as an audiophile, HH Electronics’ frequency response is of a much higher quality than one would expect for a loudspeaker in its price range. “When I specify HH Electronics for clients that are accustomed to the cost of professional level audio equipment of comparable quality, they are often sceptical at first,” De Vrye points out. “However, once the owners of White heard the system for the first time, they were immediately sold.” 

De Vrye adds that HH Electronics is backed by a 5-year manufacturer’s warrantee, serviced locally by ApexPro.  “When I specify HH Electronics products for an installation, I can do so with peace of mind. I know that the system will last my client for many years, and I will not lose valuable business hours maintaining the system over the long run.”

MALIBU WINE SAFARI

MALIBU WINE SAFARI

ABOUT FILM ALLEY

Nestled in the hills of Malibu, California, Malibu Wine Safari has become a popular destination for wine tasting aboard an open-top safari vehicle, while touring the historic 1,000-acre Saddlerock Ranch.

Malibu Wine Safari features numerous tasting locations, four onsite wedding venues, seasonal displays, and an assortment of animals including zebras, water buffalo, llamas, and Los Angeles’ favorite giraffe, Stanley.

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REQUIREMENTS

  • High fidelity performance and sound
  • Even, balanced coverage throughout each installation location
  • Aesthetic that would blend in with the landscape
  • Weatherproof solutions to withstand the elements

THE CHALLENGE

With private events, tour groups, and animal encounters occurring simultaneously, the challenge was to deliver high quality sound at consistent sound levels throughout the premises, while ensuring volume levels were comfortable to listen to from any location.

Speakers also had to operate under extreme weather conditions as all installations would be outdoors. The team at Malibu Wine Safari knew that they needed even, balanced sound coverage and high-quality audio to elevate the unique experience that they offer. That’s when they reached out to LVX Marketing, the Sonance Southwest commercial manufacturer’s representative, to find an ideal commercial integrator for this project. Quiet Voice Audio in Valley Center, California were soon awarded this project, and turned to Sonance for their highly acclaimed outdoor audio solutions.

BEYOND EXPECTATION

“After meeting with the team at Malibu Wine Safari and discussing their needs, we started to build out the first installation. Before the first install was even finished, the team at Malibu was so impressed with the outcome that they were discussing other locations on the property that they wanted to fill with Sonance audio.”

“The interesting part of what Sonance provided was the ability to provide coverage solutions for each individual application. We were able to tailor the speaker coverage and make it fit the needs of each space.”

 – Barry DeHart President, Quiet Voice Audio

METHODOLOGY

Professional audio integration is more than merely filling a space with sound. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood and elevate the senses without distracting from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling  speakers.

“We wanted to create a unique experience that you can’t find anywhere else and make that experience as immersive as possible. The vision for this install was to mix technology and sound with each of the different environments so that regardless of where guests were on the property, the sound would be evenly dispersed and comfortable to listen to. We ultimately decided to use Sonance because of the unmatched quality and performance. We did a demo beforehand with other speakers and none of them compared to what Sonance products had to offer. We are really excited about the outcome and how it has elevated the entire experience for our guests.”

 – Colton Semler Creative Director, Malibu Wine Safari

RESULT

From the immersive seasonal Light Tunnel experience, to numerous safari vehicles and multiple wedding venues throughout the property, the Malibu Wine Safari installation consists of 50 4.5” Satellite Speakers, 18 6.5” Satellite Speakers and seven 12” in-ground Subwoofers throughout the over 1,000-acre attraction to deliver perfectly even coverage and sound quality throughout each space. Additionally, Mariner speakers were mounted on all open-top safari vehicles to provide an immersive experience as guests explore the property. The Mariners’ IP-66 weatherproof construction safeguards the speakers against moisture and the elements. The placement of speakers throughout the property provides an impactful yet comfortable listening experience to help make each visit nothing short of magical.

PRODUCT HIGHLIGHTS

LS4T SAT Speaker

LS12T SUB Subwoofer

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BRICK PIZZERIA

BRICK PIZZERIA

ABOUT BRICK PIZZERIA

When it comes to creating an exceptional dining experience, David Pratt has many feathers in his chef hat. His resume includes Studio at Montage Resort and Spa in Laguna Beach, Picasso Restaurant at the Bellagio Las Vegas, Masa’s in San Francisco and Olives in Washington, D.C. Now, as Executive Chef and Owner of Brick, David has built his own vision for culinary excellence in San Clemente California, with a philosophy of providing farm-to-table freshness in a relaxed and casual atmosphere.

Brick features a large L-shaped dining area with both high-top and regular tables, bordered by a bar with stool seating and a long corridor fronted by the kitchen, providing access to an outdoor covered deck with additional seating.

REQUIREMENTS

  • Full fidelity performance
  • Consistent volume levels throughout the entire premises
  • Seamless integration of sound between indoor and outdoor
  • Aesthetic that would complement the pendant lighting

THE CHALLENGE

To achieved even sound levels and high quality music in a space that features a low vaulted ceiling with exposed beams, reflective

brick walls, various listener levels and an outdoor patio.

Low Volt Automation Technologies (LVAT) in Oceanside, California were awarded the project; and they turned to Sonance for their

Professional Series range of Commercial Loudspeakers and DSP Amplifiers.

BEYOND EXPECTATION

“We went for Sonance Professional Series Pendant Speakers in the main dining area of this installation, because they not only sound amazing, but they complement the pendant lighting perfectly. Additionally, because Professional Series is voiced consistently across the range, we were able to combine different sizes and form factors in the project while still achieving seamless sonic integration. No other commercial speaker manufacturer allows us to do this.”

 – Shaun Birdsall Owner, LVAT

METHODOLOGY

Professional audio integration is more than merely filling a room with music. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood, elevate the senses and not distract from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.

RESULT

“I can’t believe the difference this system has made. We had a great atmosphere before, with the décor, lighting and aroma from the wood fired oven. Now that the place is perfectly filled with sound, we have achieved the perfect ambience. I couldn’t be happier.”

 – David Pratt Executive Chef and Owner, Brick

The Brick installation consists of 4” Pendant Speakers in the main dining area and corridor, with 8” Surface Mount Woofers along the edge of the wall to provide additional bass. 8” Surface Mount Speakers provide a separate sound stage in bar area, while 6” Surface Mount Speakers and 8” Surface Mount Woofers were used on the patio. The consistent voicing across the Sonance Professional Series range ensures seamless integration of sound when moving from one area to the next.

PRODUCT HIGHLIGHTS

PS-P43T Pendant Speaker

PS-S63T Surface Mount Speaker

PS-S83T Surface Mount Speaker

PS-S83WT Surface Mount Woofer

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INN AT THE MISSION SAN JUAN CAPISTRANO

INN AT THE MISSION SAN JUAN CAPISTRANO

ABOUT INN AT THE MISSION SAN JUAN CAPISTRANO

Nestled in the heart of San Juan Capistrano, the Inn at the Mission San Juan Capistrano, Autograph Collection balances centuries-old tradition with touches of modern elements throughout the architecture and design.

The Inn features hacienda style guest rooms and suites with high end amenities, a pool, an onsite spa, banquet rooms, a fitness center, and bars and restaurants that all balance the historic nature of the community, while incorporating modern and luxurious elements.

REQUIREMENTS

  • Best-in-class fidelity and performance
  • Even, balanced coverage throughout each installation location
  • Find an audio solution with common voicing to connect with people from the moment they step out of their cars,
    to entering the lobby, restaurant, and any outdoor spaces

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THE CHALLENGE

With a goal of creating an upscale hacienda ambiance for the property, and minimizing surrounding noise, the challenge was to deliver high quality sound at a consistent, comfortable volume from any location on the property. The system also needed to be aesthetically pleasing to ensure it would blend with the nearly 250-year-old Mission San Juan Capistrano’s architecture’s integrity.

The intent was clear; deliver a unique, memorable guest experience. With this in mind, the team at the Inn at the Mission San Juan Capistrano reached out to 5 North Media, a respected commercial audio/video solutions integrator. With a need to deliver even, balanced coverage from every angle of the property, and to ensure they could spec in the best speakers for each space, 5 North Media collaborated with Sonance and their highly-acclaimed audio solutions to help create a legacy project that would be timeless for guests to enjoy for years to come.

METHODOLOGY

Professional audio integration is more than merely filling a space with sound. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood and elevate the senses without distracting from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning speakers.

“There were several challenges in achieving great audio on this property. Architecturally, trying to find great speakers that would blend in with the design of the space is hard to do. We had to find the right products to fit the different zones and thankfully Sonance has a wide variety of products that allowed us to do that. Having a speaker that sounds great is the most important thing you can do when picking a system for a project, and Sonance speakers absolutely check that box”

    – Mark Herron, Director of Engineering

       5 North Media

BEYOND EXPECTATION

“The Sonance speakers and layout design are exceeding our expectations by providing guests with phenomenal sound quality and a continual experience throughout the entire property. All of the speakers blend in with the architecture and design of the property. Outdoors, the speakers blend in with the landscape so you don’t even know where the music is coming from, and in the interior ceilings they disappear into the finishes. The sound experience is all encompassing and yet almost invisible, which is exactly what we wanted.”

    – Jake Griffith, Project Manager

       Inn at the Mission San Juan Capistrano

RESULT

5 North Media ensured a consistent, comfortable, evenly balanced sound experience throughout the entire property that also blended in with the architecture. This was accomplished by engineering the audio design with very specific speakers and placement in each area.

The walkways leading up to the Inn at the Mission San Juan Capistrano were lined with Sonance Landscape Series Satellite speakers, as well as dispersed throughout all outdoor walkways and courtyards to help achieve consistent and excellent sound everywhere on the property.

In the porte cochère, main courtyard, and pool area, Sonance Surface Mount speakers were installed to provide an immersive experience as guests explore the property and to cover ambient noise from the surrounding area. All Surface Mount speakers were custom painted to blend in with the design of the space. The weatherproof construction of the outdoor products safeguards the speakers against moisture and other outdoor elements.

A variety of Sonance In-Ceiling speakers were used throughout the lobby, restaurant, bar, fitness center, and meeting rooms to achieve different results depending on the space, while retaining common voicing from space to space.

The placement of speakers throughout the property provides a consistent and comfortable listening experience to help make each visit nothing short of magical.

PRODUCT HIGHLIGHTS

Professional Series In-Ceiling

Professional Series Surface Mount

Sonance Landscape Series

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CENTRO EVENT SPACE

CENTRO EVENT SPACE

ABOUT CENTRO

Located near Austin, in the heart of vibrant Downtown Round Rock, Texas, Centro offers a multi-functional, modern space built to host a variety of events, from reoccurring monthly community meetings to a la carte gatherings.

With an open floor plan and functional layout, Centro is able to customize every aspect of each gathering to create tailored and memorable experiences for their guests.

REQUIREMENTS

– High fidelity performance and sound

– Simple and easy to use system that would allow anyone to plug in and utilize

– Modern aesthetic that would blend in with the purposefully designed black ceilings

THE CHALLENGE

With a growing demand for corporate gathering spaces in Austin, the team behind Centro Event Space knew that they wanted to create a space that would not only be aesthetically pleasing, but also incorporated the highest quality, yet easy to use, audio system that would set them apart from other event locations.

With numerous zones throughout the property, and a 14-foot video wall in the main event space, the challenge was to deliver high quality sound at consistent sound levels throughout the premises, while ensuring volume levels were comfortable to listen to in any location. The space was also purposefully built with modern finishes that could easily transform from a corporate event space in the day to a cocktail and catering lounge in the evening depending on the demands of the client. It was essential that any speaker that was installed blend in with the design of the space to maintain that top notch aesthetic and almost disappear.

With a very specific vision, and a desire for high-quality audio to elevate their space, the team at Centro reached out to Felix Media Solutions, one of the fastest growing commercial audio and video solutions integrators in Austin, to bring their vision to life.

BEYOND EXPECTATIONS

“Sonance is all we really use for commercial installs. We know it sounds good, it is competitively priced, and we know it is much better than the other 70V options in the market. Plus, our customers love them. When you walk into Centro, you truly don’t even notice the speakers because they blend right in with the design of the space.”

– Mike Watts, Vice President of Design, Felix Media Solutions Inc.

METHODOLOGY

Professional audio integration is more than merely filling a space with sound. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood and elevate the senses without distracting from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.

RESULT

The team at Felix Media Solutions wanted to ensure that they integrated consistent, even balanced audio throughout the entire property that was not only comfortable to listen to, but also easy to manage. They turned to Sonance for their highly acclaimed audio solutions.

From the main event space, to the facilities’ gym, the Centro Event Space installation consists of 18 Sonance Professional Series Pendant Speakers and four 6.5” Professional Series Surface Mount speakers in the open-air outdoor terrace. The Surface Mount’s IPX-4 weatherproof construction safeguards the speakers against moisture and other outdoor elements.

Centro’s control system consists of a simple interface with only a few buttons for source selection which engages all the appropriate back end selections with just a simple touch, making it easy for anyone to use.

PRODUCT HIGHLIGHTS

PS-P63T Pendant Speaker

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THE ARMOURY AT ARSENAL FC

THE ARMOURY AT ARSENAL FC

ABOUT THE ARMOURY

Arsenal Football Club has revamped their flagship store, The Armoury, to bring the excitement and energy of match day to the fan shopping experience. Taking the opportunity to introduce elements like audio effects and video through a multi-zone design, Arsenal FC has created a truly unique experience.

THE CHALLENGE

This ambitious project was born from the desire to deliver an immersive, realistic experience to various zones of The Armoury. The goals for this project included an entrance that behaves as a virtual player tunnel, themed changing rooms complete with atmospheric audio, detailed audio to support video displays, and an engaging Virtual Reality area called “The Cage” where customers can try out their skills on a virtual pitch. With very unique and specific technology needs, the team at The Armoury leveraged the vision and expertise of design firm 442 and installer Knektd Ltd. 

“We were absolutely delighted to be asked to pitch for this prestigious project by 442, after recommendation by the Armoury’s music streaming provider and audio effects creator, Open Ear. 442’s specific brief was for immersive sound to create a sense of a shared experience with the Arsenal Club and team. Essentially, the new Armoury would be an audio experience as much as a visual one, the two coming together to inspire customers with the excitement of a match day.”

Stewart Maynard – Knektd Ltd

REQUIREMENTS

 To achieve the sophisticated goals of this interactive store, the audio hardware had to be powerful, detailed, and designed to blend in with the space without being distracting. For this, the team at Knektd selected Sonance Professional Series and Sonance Invisible Series speakers. Sonance Professional Series speakers are minimalistic in design for a clean finish to this space. They are also 70V/100V to deliver the coverage and power required for this project. And for areas where the speaker’s visual presence would subtract from the overall experience, the Sonance Invisible Series commercial speaker was deployed. All the Sonance speakers selected for this project were also compatible with EASE software for specifying and measuring speaker placement and output.

METHODOLOGY

Sonance Invisible Series speakers were installed in the ceiling of the entrance “tunnel” to provide a realistic game day ambience. The speakers have a wide dispersion of over 170 degrees making their placement difficult to pinpoint and the experience more immersive. They are completely hidden behind the plaster of the ceiling, adding to the immersive feeling of walking through the player tunnel. Also added to the tunnel were Sonance Professional Series 6” in-ceiling speakers. These were strategically placed along the lower half of the tunnel along with PIR sensors to reproduce football cleats on a hard surface as people enter through the space. 

Sonance Professional Series in-ceiling speakers were also selected for the changing rooms to transform them into curated experiences, one with sounds of the Arsenal Tube Station, one that feels like you’re in the Club’s Locker Room and one that has the feeling of the Emirates Stadium itself. For the video walls, Sonance Professional Series pendant speakers were installed just above the viewing area to draw customers in and engage them in the video content. The speakers were calibrated to achieve the proper volume and output to be inviting but not distracting.

RESULT

As a whole, The Armoury has been transformed into a totally unique, immersive, and engaging shopping experience for football fans. The audio and its interaction with the surrounding environment have provided a more complete immersion of the senses that leaves customers with an unforgettable feeling of being part of the game and the Arsenal FC.

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SPATIAL HOLODECK

SPATIAL HOLODECK

ABOUT SPATIAL HOLODECK

Austin’s South by Southwest (SXSW) Conference exhibits cutting-edge innovation and creativity through technology, culture, and music; showcasing brands who aim to connect people. Spatial embarked on a unique mission to provide guests the experience of the full power of immersive sound at The Sunset Room with The Spatial Holodeck SXSW activation.

The activation, designed and fabricated by Pink Sparrow, set out to bridge a multitude of spaces that took visitors on a sonic journey powered by Spatial’s technology. By introducing three-dimensional, interactive soundscapes, Spatial and their partners redefined immersive experiences and provided an audio world unheard anywhere else.

Guests were surrounded by 360-degree immersive audio as they explored scenes from around the world and learned about Spatial technology throughout; guided demonstrations, a sonic listening lounge, hands-on opportunities with Spatial Studio, and a stage for panel programming. The Spatial Holodeck partnered with arts and entertainment collective Meow Wolf, who designed a pop-up exhibit that took guests through an experiential journey with interactive moments within the Spatial Holodeck.

THE CHALLENGE

The team at Spatial knew they wanted to create an activation that seamlessly blended speakers and supporting technology with the activation’s physical design aspects. Spatial chose Sonance and James Loudspeakers, with a reputation of the highest quality audio system; bringing together some of the core artistic principles in audio design, sound-engineering, and AV integration. The collaboration between Sonance and Spatial made this experience a sonic work of art.

The team at Spatial expected a very diverse SXSW audience for their largest public-facing activation to date. With only 90 days to bring this event to life and four days to build the activation, the stakes were high for Spatial to find a team that could help them implement systems that would seamlessly work together.

With multiple spaces throughout the 3,700 square foot venue, and acoustic challenges including 14-foot ceilings lined with exposed ductwork in the interior space, it was crucial to maintain audio quality. With these challenges and a desire for high-quality audio to elevate the distinct spaces throughout the activation, the team at Spatial reached out to Felix Media Solutions, for their world-class professional, creative, and technical capabilities with a focus on bringing their customers’ visions to life.

METHODOLOGY

undefined Professional audio integration is more than merely filling a space with sound; it’s a tangible design element and a critical part of the space’s environment that is meant to create a mood and elevate the senses without distracting from the designer’s vision and aesthetic goals. For over 30 years, the architectural  speaker pioneers at Sonance and James Loudspeaker have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.

With Spatial, design principles are no longer a concern. Spaces can now be designed with visual and audio intent in mind all while keeping the aesthetic and acoustic value of spaces at the highest priority. The Spatial Holodeck proved that by working with Sonance and Felix Media Solutions, seamless, custom and flawless integration can be accomplished Time only became an obstacle, not an inhibitor.

Integration (installation) began offsite at the Pink Sparrow warehouse in LA, where Sonance speakers were installed into pre- constructed frames that were then shipped to Austin while Felix Media Solutions began installing Sonance speaker wire runs into the venue’s activation spaces in anticipation of the panels’ arrival and installing ceiling-mounted speakers and subwoofers. Both teams worked together to build connection boxes that were designed to meet the pre-arrival runs Felix Media Solutions installed in the venue, allowing for a seamless transition between the work done in Los Angeles and that done in Austin as activation components arrived and were assembled.

RESULTS

The team at Felix Media Solutions wanted to ensure that they integrated evenly balanced sound that was not only acoustically tuned, but would also enable a truly experiential environment. Spatial had a very specific vision and high expectations of partnering with the best in technology, audiovisual, and IT. Felix Media Solutions understood the pre-work integration and preparation that went into a complex commercial activation.

With a very short timeline and a very strict project management schedule, the team at Felix Media Solutions was able to install over 179 channels throughout the 3,700 square foot activation as well as the exterior pop-up with Meow Wolf.

Guided Demo – A combination of over 32 speakers were installed in the 20” x 20” room to fill the space with rich, detailed bass frequencies. This install consisted of numerous James Loudspeaker PD62-4 Pendants, Sonance Mariner 56, Impact i12, and PS-S210- SUBT Subs in the ceiling.

Liminal Space – The entryway to the Guided Demo consisted of 20 speakers. 18 Sonance AS38S In-Wall speakers with two James Loudspeaker PD62-4 Pendants. This 20′ x 10′ walkway enveloped the room with soft content, and was a well-received auditory warm up to the Guided Demo.

Listening Lounge – The listening lounge consisted of five James Loudspeaker PD62-4 Pendants, two James Loudspeakers OW53 On-Wall Speakers, four Sonance Mariner 56 Speakers behind the fabric, seven Sonance VP66 In-Wall speakers, four Sonance AS38 In-Wall Speakers, one Sonance PS-S210SUBT Sub, and one Sonance Impact i12 Sub.

Tech Space – A combination of James Loudspeaker PD62-4 Pendants and OW53 On-Wall speakers were utilized, along with Sonance Mariner 56 speakers, Visual Performance VP66 and Architectural Series AS38 In-Wall Speakers, and Impact i12 and PS-S210SUBT Subs.

Meow Wolf – The Meow Wolf exhibit showed off Spatial’s dynamic abilities. With interactive exhibits scattered throughout the venue, Spatial’s software was able to virtually place specific content designed for each individual island. The Meow Wolf exhibit consisted of a 40′ x 60′ tent with 61 channels of audio. Speakers included Sonance Mariner 56 Speakers, PS-S210SUBT and Impact i12 Subs, and James Loudspeaker PD62-4 Pendants. 

PRODUCT HIGHLIGHT

James Loudspeaker Pendant Speakers have become a game-changer for commercial audio, delivering clean aesthetics, excellent sonic performance, and consistent tonality across its form factors. James Loudspeaker Pendant Speakers are perfect for applications with irregular architectural features, such as vaulted ceilings, and provide superior audio performance with a variety of finish options  channels of audio. Speakers included Sonance Mariner 56 Speakers, PS-S210SUBT and Impact i12 Subs, and James Loudspeaker PD62-4 Pendants. 

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