ARTIFEX BREWING

ARTIFEX BREWING

ABOUT ARTIFEX

Nestled in the hills of San Clemente in Southern California is Artifex Brewing; a microbrewery that has become a popular hangout for locals and tourists alike. With plenty of competition in the way of bars and other breweries, the owners knew they had to do something beyond their multi-award-winning beers to stand out from the crowd. Artifex Brewing features a tap room and bar area with seating for 40, as well as a beer garden with seating for 30. Additionally, the brewery can be used for private functions. They also have food trucks several nights a week which create a “standing-room-only” capacity crowd.

THE CHALLENGE

To deliver high quality sound at high volume levels throughout all areas, while dealing with challenging acoustics (concrete floor, stainless steel tanks) and allowing clearance so as not to obstruct the brewing equipment. Low Volt Automation Technologies (LVAT) in Oceanside, California were awarded the project; and they turned to Sonance for their Professional Series range of Commercial Loudspeakers and DSP Amplifiers.

REQUIREMENTS

  • Full fidelity sound at very high SPL – Consistent volume levels throughout the entire premises
  • Seamless integration of sound between indoor and outdoor
  • Aesthetic that would blend in with the open-ceiling plan and pendant lighting

BEYOND EXPECTATIONS

“This was our first project with the new Sonance Professional Series, and it absolutely exceeded our expectations. Commercial integrators often accept the fact that 70 volt audio systems deliver average sound quality. Sonance Professional Series is not only aesthetically pleasing; the sound quality is on par with high-end 8 Ohm systems. We were so impressed with the outcome at Artifex, we have used the Sonance Professional Series on several projects since.”

Shaun Birdsall Owner, LVAT

METHODOLOGY

Professional audio integration is more than merely filling a room with music. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood, elevate the senses and not distract from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.

RESULT

The Artifex installation consists of 8” Pendant Speakers and Pendant Woofers in the tap room, bar area and brewery to deliver high SPL when needed and strong bass augmentation throughout the space. 8” Surface Mount Speakers were mounted on the exterior wall to provide consistent sound to the beer garden area, while the IPX4 weatherproof construction ensures reliability in outdoor applications. The consistent voicing across the entire Professional Series range ensures seamless integration of sound when moving from one area to another.

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MB STEAK

MB STEAK

ABOUT FILM ALLEY

When it comes to running restaurants, brothers Michael and David Morton are from the highest pedigree. Their father Arnie, established the chain of Morton’s Steakhouses in the ‘70’s; inspiring the brothers to put their hands to creating their own vision for the ultimate eatery, MB Steak. Situated in the Hard Rock Hotel and Casino, Las Vegas, MB Steak occupies two levels and 7,800 square feet that includes a modern 100-seat dining room, a 75-seat bar and lounge with private bar, a 60-seat private dining area, and a 75-seat garden lounge.

REQUIREMENTS

  • High fidelity sound that would never become fatiguing
  • Consistent volume levels throughout the entire premises
  • Seamless integration of sound between different areas
  • Aesthetic that would not compromise the design cues

THE CHALLENGE

With décor comprising of burnt lava wood, polished copper and succulent plants, the challenge was to provide high quality music to enhance the ambience, without compromising the design cues of the space. The Morton brothers knew that they needed to look beyond the common place brands of commercial loudspeakers, if the sound was to meet their exacting standards. That’s when they started talking with the team from TMG Systems Inc.

BEYOND EXPECTATION

“Having opened over a dozen properties between us, my brother and I had a very clear vision for MB Steak. Part of that vision was creating a total experience that people would remember and tell others about. Audio needed to be a conscious part of that experience … Not because it is loud or noticeable, but because it blends seamlessly into the environ-ment, delivering high quality sound at the perfect volume, to every seat in the house.”

 – Michael Morton Co-Founder, MB Steak.

METHODOLOGY

Professional audio integration is more than merely filling a room with music. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood, elevate the senses and not distract from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.

RESULT

The MB Steak installation consists 4” Surface Mount Speakers and 8” Surface Mount Woofers on the lower level to ensure the luxurious wooden finish of the ceiling was not compromised and to provide even balanced coverage when moving from one area to another. In the upper level bar area, the same combination of speakers and woofers were used to maintain a premium listening experience. In the adjoining upper level private dining room, 8” In-Ceiling Speakers and Woofers were hidden under a stretched acoustically transparent fabric, allowing the space to maintain the desired aesthetics, while not compromising the sound performance.

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