Case Study Brands: SONANCE

MALIBU WINE SAFARI

MALIBU WINE SAFARI

ABOUT FILM ALLEY

Nestled in the hills of Malibu, California, Malibu Wine Safari has become a popular destination for wine tasting aboard an open-top safari vehicle, while touring the historic 1,000-acre Saddlerock Ranch.

Malibu Wine Safari features numerous tasting locations, four onsite wedding venues, seasonal displays, and an assortment of animals including zebras, water buffalo, llamas, and Los Angeles’ favorite giraffe, Stanley.

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REQUIREMENTS

  • High fidelity performance and sound
  • Even, balanced coverage throughout each installation location
  • Aesthetic that would blend in with the landscape
  • Weatherproof solutions to withstand the elements

THE CHALLENGE

With private events, tour groups, and animal encounters occurring simultaneously, the challenge was to deliver high quality sound at consistent sound levels throughout the premises, while ensuring volume levels were comfortable to listen to from any location.

Speakers also had to operate under extreme weather conditions as all installations would be outdoors. The team at Malibu Wine Safari knew that they needed even, balanced sound coverage and high-quality audio to elevate the unique experience that they offer. That’s when they reached out to LVX Marketing, the Sonance Southwest commercial manufacturer’s representative, to find an ideal commercial integrator for this project. Quiet Voice Audio in Valley Center, California were soon awarded this project, and turned to Sonance for their highly acclaimed outdoor audio solutions.

BEYOND EXPECTATION

“After meeting with the team at Malibu Wine Safari and discussing their needs, we started to build out the first installation. Before the first install was even finished, the team at Malibu was so impressed with the outcome that they were discussing other locations on the property that they wanted to fill with Sonance audio.”

“The interesting part of what Sonance provided was the ability to provide coverage solutions for each individual application. We were able to tailor the speaker coverage and make it fit the needs of each space.”

 – Barry DeHart President, Quiet Voice Audio

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METHODOLOGY

Professional audio integration is more than merely filling a space with sound. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood and elevate the senses without distracting from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling  speakers.

“We wanted to create a unique experience that you can’t find anywhere else and make that experience as immersive as possible. The vision for this install was to mix technology and sound with each of the different environments so that regardless of where guests were on the property, the sound would be evenly dispersed and comfortable to listen to. We ultimately decided to use Sonance because of the unmatched quality and performance. We did a demo beforehand with other speakers and none of them compared to what Sonance products had to offer. We are really excited about the outcome and how it has elevated the entire experience for our guests.”

 – Colton Semler Creative Director, Malibu Wine Safari

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RESULT

From the immersive seasonal Light Tunnel experience, to numerous safari vehicles and multiple wedding venues throughout the property, the Malibu Wine Safari installation consists of 50 4.5” Satellite Speakers, 18 6.5” Satellite Speakers and seven 12” in-ground Subwoofers throughout the over 1,000-acre attraction to deliver perfectly even coverage and sound quality throughout each space. Additionally, Mariner speakers were mounted on all open-top safari vehicles to provide an immersive experience as guests explore the property. The Mariners’ IP-66 weatherproof construction safeguards the speakers against moisture and the elements. The placement of speakers throughout the property provides an impactful yet comfortable listening experience to help make each visit nothing short of magical.

PRODUCT HIGHLIGHTS

LS4T SAT Speaker

LS12T SUB Subwoofer

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BRICK PIZZERIA

BRICK PIZZERIA

ABOUT BRICK PIZZERIA

When it comes to creating an exceptional dining experience, David Pratt has many feathers in his chef hat. His resume includes Studio at Montage Resort and Spa in Laguna Beach, Picasso Restaurant at the Bellagio Las Vegas, Masa’s in San Francisco and Olives in Washington, D.C. Now, as Executive Chef and Owner of Brick, David has built his own vision for culinary excellence in San Clemente California, with a philosophy of providing farm-to-table freshness in a relaxed and casual atmosphere.

Brick features a large L-shaped dining area with both high-top and regular tables, bordered by a bar with stool seating and a long corridor fronted by the kitchen, providing access to an outdoor covered deck with additional seating.

REQUIREMENTS

  • Full fidelity performance
  • Consistent volume levels throughout the entire premises
  • Seamless integration of sound between indoor and outdoor
  • Aesthetic that would complement the pendant lighting

THE CHALLENGE

To achieved even sound levels and high quality music in a space that features a low vaulted ceiling with exposed beams, reflective

brick walls, various listener levels and an outdoor patio.

Low Volt Automation Technologies (LVAT) in Oceanside, California were awarded the project; and they turned to Sonance for their

Professional Series range of Commercial Loudspeakers and DSP Amplifiers.

BEYOND EXPECTATION

“We went for Sonance Professional Series Pendant Speakers in the main dining area of this installation, because they not only sound amazing, but they complement the pendant lighting perfectly. Additionally, because Professional Series is voiced consistently across the range, we were able to combine different sizes and form factors in the project while still achieving seamless sonic integration. No other commercial speaker manufacturer allows us to do this.”

 – Shaun Birdsall Owner, LVAT

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METHODOLOGY

Professional audio integration is more than merely filling a room with music. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood, elevate the senses and not distract from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.

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RESULT

“I can’t believe the difference this system has made. We had a great atmosphere before, with the décor, lighting and aroma from the wood fired oven. Now that the place is perfectly filled with sound, we have achieved the perfect ambience. I couldn’t be happier.”

 – David Pratt Executive Chef and Owner, Brick

The Brick installation consists of 4” Pendant Speakers in the main dining area and corridor, with 8” Surface Mount Woofers along the edge of the wall to provide additional bass. 8” Surface Mount Speakers provide a separate sound stage in bar area, while 6” Surface Mount Speakers and 8” Surface Mount Woofers were used on the patio. The consistent voicing across the Sonance Professional Series range ensures seamless integration of sound when moving from one area to the next.

PRODUCT HIGHLIGHTS

PS-P43T Pendant Speaker

PS-S63T Surface Mount Speaker

PS-S83T Surface Mount Speaker

PS-S83WT Surface Mount Woofer

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INN AT THE MISSION SAN JUAN CAPISTRANO

INN AT THE MISSION SAN JUAN CAPISTRANO

ABOUT INN AT THE MISSION SAN JUAN CAPISTRANO

Nestled in the heart of San Juan Capistrano, the Inn at the Mission San Juan Capistrano, Autograph Collection balances centuries-old tradition with touches of modern elements throughout the architecture and design.

The Inn features hacienda style guest rooms and suites with high end amenities, a pool, an onsite spa, banquet rooms, a fitness center, and bars and restaurants that all balance the historic nature of the community, while incorporating modern and luxurious elements.

REQUIREMENTS

  • Best-in-class fidelity and performance
  • Even, balanced coverage throughout each installation location
  • Find an audio solution with common voicing to connect with people from the moment they step out of their cars,
    to entering the lobby, restaurant, and any outdoor spaces

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THE CHALLENGE

With a goal of creating an upscale hacienda ambiance for the property, and minimizing surrounding noise, the challenge was to deliver high quality sound at a consistent, comfortable volume from any location on the property. The system also needed to be aesthetically pleasing to ensure it would blend with the nearly 250-year-old Mission San Juan Capistrano’s architecture’s integrity.

The intent was clear; deliver a unique, memorable guest experience. With this in mind, the team at the Inn at the Mission San Juan Capistrano reached out to 5 North Media, a respected commercial audio/video solutions integrator. With a need to deliver even, balanced coverage from every angle of the property, and to ensure they could spec in the best speakers for each space, 5 North Media collaborated with Sonance and their highly-acclaimed audio solutions to help create a legacy project that would be timeless for guests to enjoy for years to come.

METHODOLOGY

Professional audio integration is more than merely filling a space with sound. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood and elevate the senses without distracting from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning speakers.

“There were several challenges in achieving great audio on this property. Architecturally, trying to find great speakers that would blend in with the design of the space is hard to do. We had to find the right products to fit the different zones and thankfully Sonance has a wide variety of products that allowed us to do that. Having a speaker that sounds great is the most important thing you can do when picking a system for a project, and Sonance speakers absolutely check that box”

    – Mark Herron, Director of Engineering

       5 North Media

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BEYOND EXPECTATION

“The Sonance speakers and layout design are exceeding our expectations by providing guests with phenomenal sound quality and a continual experience throughout the entire property. All of the speakers blend in with the architecture and design of the property. Outdoors, the speakers blend in with the landscape so you don’t even know where the music is coming from, and in the interior ceilings they disappear into the finishes. The sound experience is all encompassing and yet almost invisible, which is exactly what we wanted.”

    – Jake Griffith, Project Manager

       Inn at the Mission San Juan Capistrano

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RESULT

5 North Media ensured a consistent, comfortable, evenly balanced sound experience throughout the entire property that also blended in with the architecture. This was accomplished by engineering the audio design with very specific speakers and placement in each area.

The walkways leading up to the Inn at the Mission San Juan Capistrano were lined with Sonance Landscape Series Satellite speakers, as well as dispersed throughout all outdoor walkways and courtyards to help achieve consistent and excellent sound everywhere on the property.

In the porte cochère, main courtyard, and pool area, Sonance Surface Mount speakers were installed to provide an immersive experience as guests explore the property and to cover ambient noise from the surrounding area. All Surface Mount speakers were custom painted to blend in with the design of the space. The weatherproof construction of the outdoor products safeguards the speakers against moisture and other outdoor elements.

A variety of Sonance In-Ceiling speakers were used throughout the lobby, restaurant, bar, fitness center, and meeting rooms to achieve different results depending on the space, while retaining common voicing from space to space.

The placement of speakers throughout the property provides a consistent and comfortable listening experience to help make each visit nothing short of magical.

PRODUCT HIGHLIGHTS

Professional Series In-Ceiling

Professional Series Surface Mount

Sonance Landscape Series

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CENTRO EVENT SPACE

CENTRO EVENT SPACE

ABOUT CENTRO

Located near Austin, in the heart of vibrant Downtown Round Rock, Texas, Centro offers a multi-functional, modern space built to host a variety of events, from reoccurring monthly community meetings to a la carte gatherings.

With an open floor plan and functional layout, Centro is able to customize every aspect of each gathering to create tailored and memorable experiences for their guests.

REQUIREMENTS

– High fidelity performance and sound

– Simple and easy to use system that would allow anyone to plug in and utilize

– Modern aesthetic that would blend in with the purposefully designed black ceilings

THE CHALLENGE

With a growing demand for corporate gathering spaces in Austin, the team behind Centro Event Space knew that they wanted to create a space that would not only be aesthetically pleasing, but also incorporated the highest quality, yet easy to use, audio system that would set them apart from other event locations.

With numerous zones throughout the property, and a 14-foot video wall in the main event space, the challenge was to deliver high quality sound at consistent sound levels throughout the premises, while ensuring volume levels were comfortable to listen to in any location. The space was also purposefully built with modern finishes that could easily transform from a corporate event space in the day to a cocktail and catering lounge in the evening depending on the demands of the client. It was essential that any speaker that was installed blend in with the design of the space to maintain that top notch aesthetic and almost disappear.

With a very specific vision, and a desire for high-quality audio to elevate their space, the team at Centro reached out to Felix Media Solutions, one of the fastest growing commercial audio and video solutions integrators in Austin, to bring their vision to life.

BEYOND EXPECTATIONS

“Sonance is all we really use for commercial installs. We know it sounds good, it is competitively priced, and we know it is much better than the other 70V options in the market. Plus, our customers love them. When you walk into Centro, you truly don’t even notice the speakers because they blend right in with the design of the space.”

– Mike Watts, Vice President of Design, Felix Media Solutions Inc.

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METHODOLOGY

Professional audio integration is more than merely filling a space with sound. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood and elevate the senses without distracting from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.

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RESULT

The team at Felix Media Solutions wanted to ensure that they integrated consistent, even balanced audio throughout the entire property that was not only comfortable to listen to, but also easy to manage. They turned to Sonance for their highly acclaimed audio solutions.

From the main event space, to the facilities’ gym, the Centro Event Space installation consists of 18 Sonance Professional Series Pendant Speakers and four 6.5” Professional Series Surface Mount speakers in the open-air outdoor terrace. The Surface Mount’s IPX-4 weatherproof construction safeguards the speakers against moisture and other outdoor elements.

Centro’s control system consists of a simple interface with only a few buttons for source selection which engages all the appropriate back end selections with just a simple touch, making it easy for anyone to use.

PRODUCT HIGHLIGHTS

PS-P63T Pendant Speaker

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SPATIAL HOLODECK

SPATIAL HOLODECK

ABOUT SPATIAL HOLODECK

Austin’s South by Southwest (SXSW) Conference exhibits cutting-edge innovation and creativity through technology, culture, and music; showcasing brands who aim to connect people. Spatial embarked on a unique mission to provide guests the experience of the full power of immersive sound at The Sunset Room with The Spatial Holodeck SXSW activation.

The activation, designed and fabricated by Pink Sparrow, set out to bridge a multitude of spaces that took visitors on a sonic journey powered by Spatial’s technology. By introducing three-dimensional, interactive soundscapes, Spatial and their partners redefined immersive experiences and provided an audio world unheard anywhere else.

Guests were surrounded by 360-degree immersive audio as they explored scenes from around the world and learned about Spatial technology throughout; guided demonstrations, a sonic listening lounge, hands-on opportunities with Spatial Studio, and a stage for panel programming. The Spatial Holodeck partnered with arts and entertainment collective Meow Wolf, who designed a pop-up exhibit that took guests through an experiential journey with interactive moments within the Spatial Holodeck.

THE CHALLENGE

The team at Spatial knew they wanted to create an activation that seamlessly blended speakers and supporting technology with the activation’s physical design aspects. Spatial chose Sonance and James Loudspeakers, with a reputation of the highest quality audio system; bringing together some of the core artistic principles in audio design, sound-engineering, and AV integration. The collaboration between Sonance and Spatial made this experience a sonic work of art.

The team at Spatial expected a very diverse SXSW audience for their largest public-facing activation to date. With only 90 days to bring this event to life and four days to build the activation, the stakes were high for Spatial to find a team that could help them implement systems that would seamlessly work together.

With multiple spaces throughout the 3,700 square foot venue, and acoustic challenges including 14-foot ceilings lined with exposed ductwork in the interior space, it was crucial to maintain audio quality. With these challenges and a desire for high-quality audio to elevate the distinct spaces throughout the activation, the team at Spatial reached out to Felix Media Solutions, for their world-class professional, creative, and technical capabilities with a focus on bringing their customers’ visions to life.

METHODOLOGY

undefined Professional audio integration is more than merely filling a space with sound; it’s a tangible design element and a critical part of the space’s environment that is meant to create a mood and elevate the senses without distracting from the designer’s vision and aesthetic goals. For over 30 years, the architectural  speaker pioneers at Sonance and James Loudspeaker have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.

With Spatial, design principles are no longer a concern. Spaces can now be designed with visual and audio intent in mind all while keeping the aesthetic and acoustic value of spaces at the highest priority. The Spatial Holodeck proved that by working with Sonance and Felix Media Solutions, seamless, custom and flawless integration can be accomplished Time only became an obstacle, not an inhibitor.

Integration (installation) began offsite at the Pink Sparrow warehouse in LA, where Sonance speakers were installed into pre- constructed frames that were then shipped to Austin while Felix Media Solutions began installing Sonance speaker wire runs into the venue’s activation spaces in anticipation of the panels’ arrival and installing ceiling-mounted speakers and subwoofers. Both teams worked together to build connection boxes that were designed to meet the pre-arrival runs Felix Media Solutions installed in the venue, allowing for a seamless transition between the work done in Los Angeles and that done in Austin as activation components arrived and were assembled.

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RESULTS

The team at Felix Media Solutions wanted to ensure that they integrated evenly balanced sound that was not only acoustically tuned, but would also enable a truly experiential environment. Spatial had a very specific vision and high expectations of partnering with the best in technology, audiovisual, and IT. Felix Media Solutions understood the pre-work integration and preparation that went into a complex commercial activation.

With a very short timeline and a very strict project management schedule, the team at Felix Media Solutions was able to install over 179 channels throughout the 3,700 square foot activation as well as the exterior pop-up with Meow Wolf.

Guided Demo – A combination of over 32 speakers were installed in the 20” x 20” room to fill the space with rich, detailed bass frequencies. This install consisted of numerous James Loudspeaker PD62-4 Pendants, Sonance Mariner 56, Impact i12, and PS-S210- SUBT Subs in the ceiling.

Liminal Space – The entryway to the Guided Demo consisted of 20 speakers. 18 Sonance AS38S In-Wall speakers with two James Loudspeaker PD62-4 Pendants. This 20′ x 10′ walkway enveloped the room with soft content, and was a well-received auditory warm up to the Guided Demo.

Listening Lounge – The listening lounge consisted of five James Loudspeaker PD62-4 Pendants, two James Loudspeakers OW53 On-Wall Speakers, four Sonance Mariner 56 Speakers behind the fabric, seven Sonance VP66 In-Wall speakers, four Sonance AS38 In-Wall Speakers, one Sonance PS-S210SUBT Sub, and one Sonance Impact i12 Sub.

Tech Space – A combination of James Loudspeaker PD62-4 Pendants and OW53 On-Wall speakers were utilized, along with Sonance Mariner 56 speakers, Visual Performance VP66 and Architectural Series AS38 In-Wall Speakers, and Impact i12 and PS-S210SUBT Subs.

Meow Wolf – The Meow Wolf exhibit showed off Spatial’s dynamic abilities. With interactive exhibits scattered throughout the venue, Spatial’s software was able to virtually place specific content designed for each individual island. The Meow Wolf exhibit consisted of a 40′ x 60′ tent with 61 channels of audio. Speakers included Sonance Mariner 56 Speakers, PS-S210SUBT and Impact i12 Subs, and James Loudspeaker PD62-4 Pendants. 

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PRODUCT HIGHLIGHT

James Loudspeaker Pendant Speakers have become a game-changer for commercial audio, delivering clean aesthetics, excellent sonic performance, and consistent tonality across its form factors. James Loudspeaker Pendant Speakers are perfect for applications with irregular architectural features, such as vaulted ceilings, and provide superior audio performance with a variety of finish options  channels of audio. Speakers included Sonance Mariner 56 Speakers, PS-S210SUBT and Impact i12 Subs, and James Loudspeaker PD62-4 Pendants. 

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LAMBEAU FIELD

LAMBEAU FIELD

ABOUT LAMBEAU FIELD

Home of the historic Green Bay Packers professional football team and nicknamed “The Frozen Tundra,” Lambeau field is not only famous for the host team and their 13 league championships, but also for the unique architectural design of the stadium. As the only outdoor venue in a cold-weather city, Lambeau field has garnered a die-hard fan base, willing to endure the elements to see their team land the win.

REQUIREMENTS

The Packers pride themselves on “The Packer Way,” or going above and beyond to provide a deeply loyal fan base with the ultimate game day experience. The publicly owned NFL franchise is selective in finding companies and partnerships that align with the Green Bay Packers philosophy to bring the best possible experience to their fan base.

THE CHALLENGE

The suites at Lambeau field are designed to give fans all the amenities and luxuries of the stadium at their finger tips. The ability to order food, purchase gear from the pro-shop, look at real-time game statistics, and more, requires technology that is user friendly, powerful, and adaptable for multiple use-cases

METHODOLOGY

IPORT products have been transforming the dedicated tablet into a simple and functional business tool for over a decade. The CONNECT PRO solution makes everything convenient and seamless for fans so they can focus on engaging with guests in the suite and enjoying the game.

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RESULT

The experience speaks for itself. With the technology from Apple’s iPad combined with IPORT’s solution to hold, charge, and protect Leveraging the sleek and sophisticated design of IPORT CONNECT PRO cases and docking stations to hold, charge, and protect the dedicated control iPads, the box suites at Lambeau Field are able to maintain a clean look while engaging all the technology needed to bring the complete experience to life.

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BOOMER JACKS

BOOMER JACKS

ABOUT BOOMER JACK’S

Boomer Jack’s is a sports bar and grill located in Lake Worth, Texas. It is a fresh place to gather, engage, and relax with the perfect family-friendly, upbeat atmosphere. The warm interior, arcade games, and big screens complete the friendly, communal environment.

THE CHALLENGE

Boomer Jack’s brings a fresh, urban, contemporary twist to the classic sports bar. The delicate crafting of this ambiance comes to life through the attention to detail in the lighting, interior design, and casual food choices on the menu. However, the audio experience ceased to bring the experience full circle without negatively affecting the visual aspects of the space like the ceiling design and height.

“Hear the game perfectly.” – Tim Boyd Founder | SAVE Electronics

REQUIREMENTS

The audio needed to achieve even, balanced coverage so the games and music could be heard from anywhere in the restaurant. Additionally, the Boomer Jack’s team wanted to avoid causing any hotspots where people are buried in sound right over their head. This way the audio experience would be present without overpowering conversation with others around you.

BEYOND EXPECTATIONS

“Every speaker is laid out perfectly so there is no bad seat in the restaurant.”

– TIM BOYD FOUNDER | SAVE ELECTRONICS

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METHODOLOGY

Guided by their motto, “Let us automate while you operate,” SAVE Electronics took on the project in partnership with Sonance, utilizing Sonance Professional Series to evenly place speakers across the space in order to “hear the game perfectly” as Tim Boyd of SAVE Electronics puts it.

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RESULT

Because of the usage of the Sonance Professional Series, the speakers blend perfectly with the ceiling elements and entire space. The audio elements are carried out into the patio space with two firepits, which accent the warm atmosphere.

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SIDECAR SOCIAL

SIDECAR SOCIAL

ABOUT SIDECAR SOCIAL

“Anything but your typical Texas bar, Sidecar Social is an innovative social experience. The 20,000 sqft space offers a place to watch the big game, relax outdoors, or get into some friendly competition with Pop-A- Shot and Foosball.”

JENNIFER JACKSON, DIRECTOR OF DESIGN – ON DECK CONCEPTS 

THE CHALLENGE

Sidecar Social was an intriguing project with a bold vision and a complex space. The open concept L-shaped building brought unique challenges. There needed to be four distinct areas, each serving a specific purpose, from watching a ballgame to playing foosball, or sharing a meal with friends. The complexity came in making sure the whole space blended well together. For the project to be successful, there had to be a lot of trust and communication between everyone involved. Interior designer, Jennifer Jackson and CEO of SAVE, Tim Boyd took the challenge head on.

“The goal of the space and the real challenge was to make everyone feel comfortable. We wanted someone to be able to go to a dinner party all dressed up, and swing by Sidecar Social for cocktails on the way home. But we also have this other group of people that have been playing golf all day and want to come to Sidecar to watch the game.“ – Jennifer Jackson 

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REQUIREMENTS

The dream for Sidecar Social was to be a place that had something for everyone, with well defined spaces that served specific functions, but that all fit together harmoniously. Two vital pieces of creating that harmony came from the audio and video quality throughout the space. It needed to be top notch to get the desired experience for the guests.

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METHODOLOGY

Designing an automated system for a commercial project requires unique needs of that business and that it operates seamlessly and with ease. Functionality and usability are of utmost importance. That is why the team at Sidecar Social selected SAVE Electronics to help them transform their venue with the right audio, video, and system control. Creating a space with incredible audio from speakers that didn’t detract from the look and feel of the space was vital. There are roughly 150 Sonance speakers in Sidecar Social. The whole space can be turned up or played at lower levels depending on the time of day, and the audio quality isn’t compromised either way. The entire system is controlled by Crestron from an iPad. IPORT is the solution used to Hold, Charge, and Protect the iPad and can be mounted to the wall or on a charging dock.

PROFESSIONAL SERIES

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ETHOS

ETHOS

ABOUT ETHOS

Ethos is an upscale restaurant that pays tribute to the Mediterranean and is designed to draw in an audience of up and coming entrepreneurs and business professionals. These elements show up in the food, the interiors, and the people. Each aspect is interpreted in a revitalized context with a South African flavor.

THE CHALLENGE

Ethos restaurant brings something new to South Africa. The attention to detail is exquisite. From the elegant plating of the food to the warmth of the lighting, every detail is accounted for. To create the desired mood for the space, there needed to be an added audio experience where sound comes from seemingly everywhere without the look of big bulky speakers hanging from the wall or ceiling.

REQUIREMENTS

Adding audio to the space needed to meet stringent demands to match the carefully curated details throughout the restaurant. The audio had to be visually minimalistic so as not to be a distraction from the overall feeling of the space. The sound quality needed to be superb and the atmosphere needed to be comfortable. The system would need to deliver music at the perfect level, comfortable to listen to without distracting or interfering with conversation in any way.

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METHODOLOGY

Recognizing the importance of selecting a sleek, reliable, and capable audio system, the Ethos design team partnered with the experts at ProAudio, DJHeaven, and DeVrye Automation. Ultimately, the team selected Sonance Professional Series as the audio solution to meet the requirements for Ethos to complete the overall atmosphere and dining experience.

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RESULTS

As the first implementation of Sonance Professional Series products into a project in Africa, Ethos is breaking ground for endless possibilities of future commercial projects that may choose to feature Sonance Professional Series. The speakers are available in various form factors with a minimalistic finish and shape to blend into any space and provide proper audio intelligibility and coverage for a comfortable experience. The result is audio that sounds great but is almost invisible. The music can be heard but the source cannot be easily determined by the ear or the eye. The audio does not take away from the environment, but rather, it adds the perfect touch to it.

PROFESSIONAL SERIES

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MACCLESFIELD TOWN FOOTBALL CLUB

MACCLESFIELD TOWN FOOTBALL CLUB

ABOUT MACCLESFIELD FC

Macclesfield Town Football Club is one of the leading teams in the North West Counties Football League in England. It is one of the oldest clubs in the country and has become a popular fitness and entertainment facility for the local community. Revitalizing and renovating the Macclesfield Town Complex has been the passion project of Rob Smethurst, whose vision included an all-weather pitch, upgrading stands, a youth football academy, two state-of-the-art private gyms, and a large sports bar and restaurant.

REQUIREMENTS

Having managed to build an extensive portfolio of residential projects, Lux Integrate had only served mostly smaller commercial businesses prior to getting the call to specify the Macclesfield FC project. The referral came from their hi profile residential client, ex-footballer Robbie Savage. Working with Rob Smethurst on the big Macclesfield project, Savage initially contacted Lux Integrate to install a system for the facility’s board room. Upon reviewing the project and the ambitions of the duo, the team at Lux Integrate, headed by Jay Hussain, knew that they could contribute in other areas to help make the vision a reality, to achieve the impressive experience they were going for.

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THE CHALLENGE

This ambitious overhaul considered every detail to ensure a complete experience for fans and visitors, including full integration of technology systems. The facility would need great sounding audio throughout the various spaces to help achieve an immersive and complete experience, be it audio for the gym spaces, restaurant area, board rooms, or other amenity offering. With many diverse experience needs for audio and system control, the project team partnered with established custom integration experts, Lux Integrate.

BEYOND EXPECTATION

“I realised the plan [originally specified by the previous partner] wouldn’t deliver what Rob needed, and with Habitech’s support, I suggested a few changes, upselling the idea of spectacular high quality video walls and evenly distributed wide bandwidth sound to go with them. So, he asked us for a detailed proposal and virtually overnight my role changed from consultant to project facilitator in charge of design and installation. I’d had this vision of sports bar AV done right and this was my opportunity to prove it.”

– Jay Hussain, Lux Integrate

METHODOLOGY

Tackling diverse areas of this larger project required flexible solutions. For this, Jay and the team at Lux Integrate worked with locally based manufacturer representative, Habitech, to design the perfect system. For the bar and restaurant atmosphere, the system included Sonance Professional Series Pendant style speakers that could blend in with the ceiling area with the ability to be strategically positioned just above the listening area. The VIP bar area is designed with a different aesthetic which required a different form factor for the speakers to blend in. For this, Sonance Professional Series In-Ceiling speakers were selected. The series’ ability to match tonality across form factors makes mixing and matching easy without compromising the audio performance throughout the space. To ensure that the bar audio could keep up with the energy and volume of enthusiastic fans, a Sonance Professional Series Subwoofer was installed as well. The system provides full-bodied sound that can carry the atmosphere at all times of day.

“Between the video walls in the bar we hung ten evenly spaced Sonance PS-P63T 6.5-inch Pro Series pendant speakers from the ceiling. Stylistically they work really well with the exposed air conditioning pipes and cable trays.”

– Jay Hussain, Lux Integrate

Beyond the bar system, audio was selected to support the gymnasiums and changing areas which include a diverse range of fitness activity spaces with varying needs. With spin, boxing, cardio, and other workout areas, the audio needed to be able to deliver high performance and clarity at various volumes. A mix of Sonance Professional Series Pendant speakers, In-Ceiling, and Surface Mount speakers were applied, providing the appropriate experience per workout zone while blending into the design of the space.

 

 

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RESULTS

The newly renovated and freshly branded Macclesfield FC provides a complete experience in every detail of the visitor’s experience. Having an impactful audio experience that adapts to the activity and the space has made the facility all the more impressive. Macclesfield FC and the entire team involved in the renovation is pleased with the performance and execution of the system details to make every aspect of the Macclesfield FC experience memorable for fans year round. The facility and its amenities will keep fans coming back matchday after matchday.

PRODUCT HIGHLIGHT

SONANCE PROFESSIONAL SERIES

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