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Martin Audio Press Releases

MARTIN AUDIO’S FIRST EVER VIRTUAL TRADE SHOW EXCEEDS EXPECTATIONS

With registrations similar to the numbers Martin Audio would expect to meet at a large international trade show, the British pro audio pioneer is pleased to declare its first ever virtual trade show a resounding success. The company held its event on May 20th taking the form of three 90-minute webinars matched to different time zones.

“We achieved over 800 registrations for the event,” reveals James King, Martin Audio’s Director of Marketing. “To put that in context, this is the amount of people we would engage with at ISE or InfoComm in our demo room in a given week, and probably four times the amount we get to our UK Open Day events. So, this was a very efficient exercise.”

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MARTIN AUDIO EXPANDS PRESENCE IN ASIA

Generation AV, the company that represents Martin Audio in the APAC countries, hasappointed a pair of new distributors to target key markets in Asia. PT Goshen Swara Indonesia has become the exclusive distributor for Indonesia, while Guangzhou Guidance AV Technology Ltd Co will add to Martin Audio’s distribution network in China.

Headquartered in Jakarta, PT Goshen is a well-established distribution company, with representation right across the country.“They are a great fit for Martin Audio as they cover all the vertical markets we work in—from Touring/Rental to all the installation markets,” explained Generation AV founder Dave McKinney. “PT Goshen’s MD, Cunario Suriya leads a terrific team of people, and sales director, Franky Cahyadi runs a highly motivated sales force. They have a highly capable technical team that will be able to provide product and system training to all our dealers and customers.”

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PT GOSHEN SWARA INDONESIA TAKE ON MARTIN AUDIO DISTRIBUTION

Generation AV, the company that represents Martin Audio in the APAC countries, has appointed PT Goshen Swara Indonesia as the new exclusive distributor for Martin Audio in Indonesia, with effect from May 1, 2020.

Headquartered in Jakarta, PT Goshen is a well-established distribution company, with representation right across the country. Generation AV founder Dave McKinney recognised this, stating, “They are a great fit for Martin Audio as they cover all the vertical markets we work in—from Touring/Rental to all the installation markets. PT Goshen’s MD, Cunario Suriya leads a terrific team of people, and sales director, Franky Cahyadi runs a highly motivated sales force.”

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MARTIN AUDIO JAPAN EDUCATIONAL WEBINARS PROVE SUCCESSFUL

Building on Martin Audio UK’s series of weekly webinars aimed at helping technicians stay up to date with the latest technology during the COVID-19 pandemic, Martin Audio Japan has taken inspiration from the concept and has started to host its own series. The localised programme is hosted on Facebook and started in early April with Low Frequency System Design which has had over 3,700 views.

“We are doing whatever we can in this situation to assist customers,” said Martin Audio Japan’s Sam Yamashita. “We are aiming to provide them not only with insights into Martin Audio’s product portfolio, but also a variety of other subjects that may help them in forthcoming projects, once the crisis has ended.”

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SHIBUYA’S LANDMARK CÉ LA VI TOKYO OPENS WITH MARTIN AUDIO

Offering stunning views over Tokyo, CÉ LA VI is a new luxury dining, bar and club lounge complex spread across the 17th and 18th rooftop floors of the revamped Tokyu Plaza Shibuya Fukuras shopping mall.

The CÉ LA VI marque is already well known as the top floor bar of Singapore’s five-star hotel, Marina Bay Sands, and CÉ LA VI Tokyo has now opened as the first concept-imported restaurant in Japan for such a global brand.

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MLA PROVIDES THE THRUST FOR STEREOPHONICS

After 28 years of consistent touring, the Stereophonics’ relentless quest to improve their stage sound and gain closer engagement with their audience continues.

At the request of the band, and specifically Kelly Jones, their sound techs were sent into overdrive, working on a radical approach for the latest arena tour. Long-term FOH sound engineer Dave Roden, using his preferred Martin Audio MLA loudspeaker array, sent his mix to a distributed PA system, running the length of a 60ft thrust from main stage, into the belly of the audience, with a small ‘B’ stage at the end of it.

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MARTIN AUDIO ANNOUNCES TWO HIGH-PERFORMANCE CARDIOID SUBWOOFERS

Martin Audio has announced the release of two new compact, high performance cardioid subwoofers, the SXCF118 and the SXC115, suitable for both live sound reinforcement and fixed installations.

The SXCF118 is a flyable version of the SXC118 released last year and has been purpose designed to accompany the WPS optimised line array system, while the ground stack SXC115 is set to partner WPM.

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UPDATE: MITIGATING CORONAVIRUS BUSINESS IMPACT

Following on from our previous communication, Martin Audio is continually assessing local and international conditions, taking advice from experts and adjusting policy and strategy as a result.

The industry as a whole is under significant pressure and if there are any initiatives we can help promote and bring attention to, please let us know.

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MSI UNITES BARBEE BOYS AUDIENCE WITH MLA

Barbee Boys are a five-piece Japanese rock band who were particularly popular in 1980’s. The first Japanese group to perform at the famous Nippon Budokan,they disbanded in 1992, much to the disappointmentof their young generation of fans.

This turned to excitement when they suddenly announced a solo ‘comeback’ concert at the Yoyogi National Stadium 1st Gymnasiumon January 13—exactly a decade after that Budokan show—sending these same fans into raptures.

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MLA ADOPTED ON THREE STAGES AT JAPAN’S NEW YEAR COUNTDOWN

Martin Audio’s award-winning MLA Multicellular Loudspeaker Array played an important role at the Countdown Japan Festival 19/20 at the Makuhari Messe Convention Center in Chiba.

Countdown Japan is one of the biggest new year countdown music festivals in Japan, held over four days at the end of December (and leading up to the final countdown at midnight on December 31st). This major event features between 40-50 Japanese music acts per day.

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