James Loudspeaker Sonance

Sonance & James Loudspeaker Case Study

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Our job is to enrich our client’s lives with technology yet make it so seamless it’s like we’re not even there. To respect the environment, the design, the overall aesthetics, becoming one with the space, just as the wood and steel, the stone and glass.

The various smart home technologies that we integrated at this beautiful home — from distributed audio, TV displays, and a custom theater, to integration into the lighting control and window treatments, even electronic tinting glass — all had to be under one interface that was controlled intuitively and smoothly.

We make it a goal it to compliment the vision of designers and architects, and what they are wanting to achieve, so when it came to integrating an immersive audio experience here, we chose select products from Sonance & James Loudspeaker; small aperture speakers, discreet subwoofers that can be concealed in the floor, ceiling and wall, without having large grills that just draw your eyes to them. Everything simply needed to be clean, discreet and design-centric. That was our solution.



Sonance is pleased to announce the appointment of Generation AV as the representative agency for Sonance, James Loudspeaker, and IPORT in Asia. Generation AV was founded by audio video veteran David McKinney, to serve the Asia Pacific market for the Professional & Residential Audio & Video industry.

With immediate effect, Generation AV, based in Singapore, will assume sales strategy, account management, and technical support duties for the Asian market.

“David McKinney and his team will be a great asset to our customers in Asia, serving both the commercial and residential markets,” says Kent Sheldon, VP International Sales, Sonance. “As we were looking for a way to become closer to our customers in Asia, and to be able to provide better support, Generation AV was the obvious choice.

Their understanding of the unique market dynamics and their reputation for providing the highest levels of customer service makes them an exciting addition to our team.”

“We are very pleased to be adding Sonance, James Loudspeaker, and IPORT to Generation AV’s portfolio,” says David McKinney.  “From a product, technology, and design perspective they have been leading the game in both the residential Custom Install market, and in the Commercial channel.  We see great opportunity for all three brands and look forward to expanding the customer network in Asia.  The Invisible Series has already experienced much success across various parts of Asia with many Luxury Retail and Hospitality installations, and the latest CONNECT PRO Series from IPORT is gathering a lot of attention.  We look forward to ensuring customers across the region have easy and immediate access to all these products and providing a first-class level of support.”

Sheldon added “As Sonance, James Loudspeaker, and IPORT look at our rapid growth in Asia, we are delighted to have a firm with the capabilities of Generation AV as our partner to continue that growth and provide enhanced levels of support to our customers”

David can be reached at: