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Martin Audio Press Releases

MARTIN AUDIO ANNOUNCES SIGNIFICANT INVESTMENT IN SALES MANAGEMENT

Martin Audio has announced a significant investment in sales account management for both Europe and Asia Pacific as its business continues to grow rapidly.

With immediate effect, Generation AV, based in Singapore, will assume sales strategy, account management and technical support duties for the Asia Pacific territory. In tandem, Andy Duffield will take control of key European territories, joining Richard van Nairn in European sales, both parties reporting to International Sales Director, Brad Watson.

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Martin Audio

MARTIN AUDIO OUT IN FORCE AT CHELTENHAM FESTIVAL

Unique Sound Systems (USS) has been fielding successive generations of Martin Audio solutions extending back 16 years, and this year they have been right at the cutting edge of technology, deploying everything from the new compact ADORN series through to the popular and powerful XD12 up to the new Wavefront Precision (both WPC and WPM systems).

At this year’s Cheltenham Festival, one of the most famous events in the UK horse racing calendar, upwards of a hundred Martin Audio loudspeakers were on duty throughout the event.

The Jockey Club once again turned to their regular sound and lighting supplier, USS, to fulfil the brief. The company was informed that in addition to the many regular venues and pop-ups on the site, there would be a new venue, the prestigious Gin and Jazz Lounge. The Lounge would need feeds divided between live racing commentary, background music, DJ performing on a pop-up pod and live jazz bands.

This was also one of the first deployments of Martin Audio’s ADORN A55, with four speakers in the Magners Bar and six in the Gin and Jazz venue, where they were accompanied by six Martin Audio XD12 and four SXP118, handling the live inputs.

WE WERE DELIGHTED WITH THE RESULT. ALL SYSTEMS WORKED PERFECTLY AND WE ACHIEVED UNIFORM COVERAGE THROUGHOUT.

Mark Salter, USS

Explaining his investment, Company Director, Mark Salter said, “ADORN is a compact box with exterior options which are easy to wall mount, and since it is available in white, it blends easily into the surroundings. In addition it offers excellent clarity and is ideal for this application.”

In the Best Mate Marquee USS flew WPM boxes in two hangs of six (using 2-box resolution) with two further ground stacked arrays (in 1-box resolution) left and right of the performance stage situated in the centre of the marquee. SXP218’s per side boosted the low frequency and LE1200 monitors were used by bands such as Tommy and the Fuse and The Wickermen. Power was supplied by Martin Audio’s iKON iK81.

USS system engineers utilised the Hard Avoid setting in the proprietary DISPLAY software to reduce the noise spill outside of the marquee, to prevent the sound reaching the adjacent stable block.

The largest fixed venue on site, the multipurpose Centaur venue, required the larger Martin Audio WPC system. This venue was heavily patronised by visitors post-race and on into the evening with entertainment in previous years from artists such as The Dubliners, The Fureys and The Hothouse Flowers.

In this venue USS used six ground-stacked WPC per side of the performance stage in 1-box resolution all driven off the iKON iK42 and boosted by SXP218 subs.

The party atmosphere was maintained in The Final Flight Bar (another post race venue) where USS fielded a pair of Martin Audio Blackline+ H3, with a pair of WS218X subs for up to 300 people enjoying entertainment from artists such as The Chipshop Boys and The Wickermen.

In summary, Salter said that with 260,000 people attending over the four-day festival his team worked hard and utilised their considerable Martin Audio inventory to deliver an exceptional event. “We were delighted with the result. All systems worked perfectly and we achieved uniform coverage throughout.”

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Martin Audio

MLA FOR 140,000 AT JAPAN’S NISSAN STADIUM

One of Japan’s most popular bands, Sekai no Owari, held a two-day show, named Twilight City, at Nissan Stadium, Kanagawa, Japan’s largest concert venue. With 70,000 people arriving at the football stadium on each night, this became the band’s biggest gig yet.

Supported by American pop-star, Austin Mahone, audiences were treated to first class sound delivered from Martin Audio’s premium MLA system.

FOH engineer, Yusuke ‘Nobi’ Kobayashi from Delta Acoustics, who had supported the band’s entire tour, contacted MSI Japan for additional support at these special gigs since the two companies have a good working relationship. MSI Japan’s Bun Hote has had previous experience working both with the band and with Nobi. So with this cooperation, the two men were able to start planning the system design six months months before the event.

When it came to the choice of PA they reviewed many options. However, the restricted array positions and concerns about noise pollution led them to the conclusion that the Martin Audio MLA was the only system appropriate for these shows.

The main stage set featured a huge 40-metre high tree monument, symbolising the imaginary world of the band, and the production team were careful to preserve the sightline to this impressive structure while at the same time concealing the back facing elements of the rig to those seated behind the stage (as requested by the artists).

Since there were only a few positions available for the delay towers the sound team needed to set optimisations so that most of the area was covered from the main system and the remainder from the stage side. The weight of the rigging was another challenge that production would generally have needed to face but once again Martin Audio’s MLA showed its advantages when it came to loading.

They opted to place three separate MLA arrays on the stage side – the main array outer array and a further outfill still, projecting 180 degrees from the stage.

The main array consisted of 23 x MLA and an MLD Downfill and nine MLX subs (three back-facing to create the cardioid effect).

The side array consisted of 21 x MLA and an MLD Downfill, plus and nine MLX subs following the same cardioid principal. The wider outside array consisted of 16 x MLA elements with no subs.

There were also additional subwoofers on the ground, with six positions of double stacks stacks, producing an array that again implemented the cardioid settings.  Finally, four positions of two Martin Audio W8LM Mini Line Array provided infills.

Bun said, ‘Most of the area was aimed from the stage side. The delay systems were only for the intelligibility but we could listen to the show very clearly from the end of the row.’

The venue had a sound threshold of 95dBA (measured at certain locations within the venue) and care had to be taken in the optimisations to preclude neighbour complaints – a task which MLA was equal to.

Fortunately for the audience, the storms that had blighted set-up day disappeared, and the weather was fine for both show days.

Summing up, Nobi, who mixed the sound at front-of-house, explained, ‘This was a biggest gig ever for both the band and for me. To make it a success, we needed to achieve absolute consistency of the SPL – and quality of sound to match – as well as meeting the noise pollution regulations. Thanks to the careful planning by our production team I was able to deliver the passion and emotion of the artists without compromise.’