Optimal Audio – Page 6 – Generation AV

Recently launched U.K. manufacturer Optimal Audio is pleased to announce the appointment of distributors in China, Thailand, Singapore and Vietnam.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers.

Newly established Guangzhou Guidance will distribute the brand in China. With team members who have vast experience of the Chinese audio industry, the Guangzhou-based company has quickly established a dealer network across the country, and sees big potential in promoting Optimal Audio to the education and conference sector, as well as the broader markets of hospitality and retail.

In Thailand, Bangkok-based ProPlugin is an established and very well-structured company with a strong dealer channel network supported by a variety of retail and online stores. Its dynamic team sees Optimal Audio’s fresh approach to function and style as perfectly meeting the needs of its very broad base of customers.

ALVO Technology has been appointed as distributor for Singapore. Its experienced and dedicated team serves a wide dealer network and online platform, and is confident that the ease of installation of Optimal Audio’s turnkey, end-to-end solutions will prove very popular with integrators and end-users alike.

Completing the quartet is Duc Proaudio Technology of Ho Chi Minh City, who will handle distribution for Vietnam. The company has an impressive track record in the country’s audio installation sector and is in no doubt that Optimal Audio’s sleek and intuitive solutions will resonate strongly with its customers.

David McKinney, Sales & Support, APAC, Optimal Audio, comments:

“We are excited to announce partnerships with four strong and well-structured distributors. Each has an in-depth knowledge of the commercial audio market in their respective territories, and we’re confident that our fresh and innovative approach to the sector, combined with their experience and excellent networks, will quickly establish Optimal Audio as a leading brand in the APAC region. We look forward to working with them to deliver the best and most relevant commercial audio solutions to the widest possible range of dealers, integrators and end-users.”

At a special online event, Focusrite plc unveiled a new commercial audio brand, Optimal Audio.

Promising a fresh outlook, Focusrite Group CEO, Tim Carroll explained that Optimal Audio, which becomes the Group’s seventh brand, has been in development for three years, involving extensive R&D across product and software, in a bid to simplify the unnecessarily complex world of commercial audio:

“Optimal Audio provides a streamlined product offering working seamlessly together to deliver high quality sound that is easy to install and can be operated by anyone, not just engineers.

“Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – have helped to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”

Dom Harter, now Managing Director for both Martin Audio and Optimal Audio, then gave an overview of the product eco-system and the focus of the brand:

“Optimal Audio offers a one-stop solution of control, amplification and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zone venues. At the forefront of the eco-system are four and eight-zone, powered and non-powered Zone controllers that have DSP at their heart. There is currently nothing else at this price point on the market which has the functionality and versatility to allow such a quick and simple setup. They have a flexible three-band EQ plus bandpass filtering on every output, alongside limiters and delay – features that are normally associated only with premium-priced offerings.”

Compatible with any device, Optimal Audio’s WebApp makes system set-up straightforward, allowing installers as much access as they require to configure EQs, devise presets and structure time-of-day routines. Once completed, venue staff can then be presented with a simple user interface which allows them to operate the system. Zone controllers can also be supplemented by elegant wall-mounted controllers called ZonePad, available in one-zone or four-zone formats, which ensure that operation by staff is simple, intuitive and within easy reach.

The next product category presented was amplifiers. Optimal Audio offers three SmartAmps with DSP, multichannel direct drive constant voltage, optimised presets and with half-rack and full-rack options available. SmartAmps provide a cost competitive fit for the commercial market to accompany the portfolio and maximise the performance of its loudspeakers.

Finally, Optimal Audio revealed its collection of loudspeakers. These comprise a range of five ceiling speakers appropriately named Up, a series of four on-wall wooden speakers called Cuboid, and two powerful yet compact subwoofer solutions, simply known as Sub. Whilst again being cost-competitive, sound quality is a hallmark of the loudspeaker category, with Harter promising a “rich and detailed sound that will surpass expectations in this price category.”

Summing up, Harter said, “Optimal Audio maybe a young brand, but as part of the Focusrite Group it has an impressive pedigree. We have combined innovation and experience to simplify commercial audio, and by launching more than twenty products at the outset, Optimal Audio has created a high-quality, comprehensive, multi-zone, one-stop, commercial audio offering.”

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