Category: Optimal Audio

Optimal Audio appoints ALVO Technology Pte. as Distributor for Singapore

Post author By janice
Post date July 27, 2021

Recently launched U.K. manufacturer Optimal Audio is pleased to announce the appointment of ALVO Technology Pte. as distributor for Singapore.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers.

ALVO’s experienced and dedicated team serves an extensive dealer network as well as the online platform across Singapore. Jason Ng of ALVO Technology feels that the Optimal Audio offer is very much in tune with the needs of integrators and end-users for easy to install, easy to operate commercial audio:

“We’re very excited to be chosen as Optimal Audio’s dealer in Singapore. Their turnkey, end-to-end systems offer integrators premium quality solutions which are very cost-effective, and end-users will value the ease of operation delivered by the intuitive ZonePad and WebApp. The systems are sure to have a very wide appeal across a variety of commercial applications.”

David McKinney, Sales & Support, APAC, Optimal Audio adds:

“ALVO was very quick to recognise the advantages that Optimal Audio can bring to its customers, and we’re very pleased to be partnering with what is a very experienced and committed team. There is a ripe market in Singapore for our brand of fresh, streamlined solutions, and we’re confident that ALVO will quickly establish us as a leading brand in the territory.”

Optimal Audio

Optimal Audio appoints ProPlugin as Distributor for Thailand

Post author By janice
Post date July 27, 2021

Recently launched U.K. manufacturer Optimal Audio is pleased to announce the appointment of Bangkok-based ProPlugin as its distributor for Thailand.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high-quality sound systems that can be easily operated by anyone, not just engineers.

ProPlugin is highly regarded throughout Thailand as a distributor of leading brands. Its experienced and highly dynamic team has a strongly established dealer channel network, supported by a variety of online and retail stores. The timing of Optimal Audio’s launch was perfect according to Tadsikam Supat of ProPlugin:

“We were seeking a quality brand to expand our entertainment and commercial audio portfolio and saw straight away that Optimal Audio’s products would perfectly meet the needs of our customers, both in terms of its function and fresh-looking style. We’re looking forward to introducing the brand to our customers who we know will be impressed by the sound quality and intuitive operation.”

David McKinney, Sales & Support, APAC, Optimal Audio adds:

“ProPlugin is a well-structured and highly respected distributor of leading brands in Thailand. The company offers a very high level of customer service and support, and also offers advice and consultancy on a wide variety of projects. We believe ProPlugin is perfectly placed to introduce the many benefits of the Optimal Audio ecosystem to dealers, integrators and end-users across the country.”

Optimal Audio

Optimal Audio appoints Guangzhou Guidance as Chinese Distributor

Post author By janice
Post date July 27, 2021

Recently launched U.K. manufacturer Optimal Audio is pleased to announce the appointment of Guangzhou Guidance as distributor for China, including Hong Kong and Macau.

Newly established Guangzhou Guidance will distribute the brand in China. With team members who have vast experience in the Chinese audio industry, the Guangzhou-based company has quickly established a dealer network across the country and anticipates great success promoting Optimal Audio across the full commercial audio spectrum.

General Manager of Guangzhou Guidance, Xu (Rico) Ruixian comments:

“As the pandemic situation in China stabilises, the government is increasing its investment in education and conference infrastructure. With a complete product infrastructure of controllers, amplifiers and loudspeakers, we can see big potential in promoting Optimal Audio to these markets, as well as to the broader markets of hospitality and retail.”

David McKinney, Sales & Support, APAC, Optimal Audio adds:

“The expertise and experience of the Guangzhou Guidance team is of the highest order. They have a thorough understanding of the commercial audio sector in China and we’re confident that combining our fresh and innovative approach with their experience and excellent networks, will quickly establish a high profile for Optimal Audio in China. We look forward to working with them to deliver the best and most relevant solutions to dealers, integrators and end-users across this important market.”

Optimal Audio

Optimal Audio Appoints First Four APAC Distributors

Post author By janice
Post date July 27, 2021

Recently launched U.K. manufacturer Optimal Audio is pleased to announce the appointment of distributors in China, Thailand, Singapore and Vietnam.

Newly established Guangzhou Guidance will distribute the brand in China. With team members who have vast experience of the Chinese audio industry, the Guangzhou-based company has quickly established a dealer network across the country, and sees big potential in promoting Optimal Audio to the education and conference sector, as well as the broader markets of hospitality and retail.

In Thailand, Bangkok-based ProPlugin is an established and very well-structured company with a strong dealer channel network supported by a variety of retail and online stores. Its dynamic team sees Optimal Audio’s fresh approach to function and style as perfectly meeting the needs of its very broad base of customers.

ALVO Technology has been appointed as distributor for Singapore. Its experienced and dedicated team serves a wide dealer network and online platform, and is confident that the ease of installation of Optimal Audio’s turnkey, end-to-end solutions will prove very popular with integrators and end-users alike.

Completing the quartet is Duc Proaudio Technology of Ho Chi Minh City, who will handle distribution for Vietnam. The company has an impressive track record in the country’s audio installation sector and is in no doubt that Optimal Audio’s sleek and intuitive solutions will resonate strongly with its customers.

David McKinney, Sales & Support, APAC, Optimal Audio, comments:

“We are excited to announce partnerships with four strong and well-structured distributors. Each has an in-depth knowledge of the commercial audio market in their respective territories, and we’re confident that our fresh and innovative approach to the sector, combined with their experience and excellent networks, will quickly establish Optimal Audio as a leading brand in the APAC region. We look forward to working with them to deliver the best and most relevant commercial audio solutions to the widest possible range of dealers, integrators and end-users.”

Optimal Audio

Commercial Audio. Done Differently.

Post author By janice
Post date April 20, 2021

At a special online event, Focusrite plc unveiled a new commercial audio brand, Optimal Audio.

Promising a fresh outlook, Focusrite Group CEO, Tim Carroll explained that Optimal Audio, which becomes the Group’s seventh brand, has been in development for three years, involving extensive R&D across product and software, in a bid to simplify the unnecessarily complex world of commercial audio:

“Optimal Audio provides a streamlined product offering working seamlessly together to deliver high quality sound that is easy to install and can be operated by anyone, not just engineers.

“Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – have helped to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”

Dom Harter, now Managing Director for both Martin Audio and Optimal Audio, then gave an overview of the product eco-system and the focus of the brand:

“Optimal Audio offers a one-stop solution of control, amplification and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zone venues. At the forefront of the eco-system are four and eight-zone, powered and non-powered Zone controllers that have DSP at their heart. There is currently nothing else at this price point on the market which has the functionality and versatility to allow such a quick and simple setup. They have a flexible three-band EQ plus bandpass filtering on every output, alongside limiters and delay – features that are normally associated only with premium-priced offerings.”

Compatible with any device, Optimal Audio’s WebApp makes system set-up straightforward, allowing installers as much access as they require to configure EQs, devise presets and structure time-of-day routines. Once completed, venue staff can then be presented with a simple user interface which allows them to operate the system. Zone controllers can also be supplemented by elegant wall-mounted controllers called ZonePad, available in one-zone or four-zone formats, which ensure that operation by staff is simple, intuitive and within easy reach.

The next product category presented was amplifiers. Optimal Audio offers three SmartAmps with DSP, multichannel direct drive constant voltage, optimised presets and with half-rack and full-rack options available. SmartAmps provide a cost competitive fit for the commercial market to accompany the portfolio and maximise the performance of its loudspeakers.

Finally, Optimal Audio revealed its collection of loudspeakers. These comprise a range of five ceiling speakers appropriately named Up, a series of four on-wall wooden speakers called Cuboid, and two powerful yet compact subwoofer solutions, simply known as Sub. Whilst again being cost-competitive, sound quality is a hallmark of the loudspeaker category, with Harter promising a “rich and detailed sound that will surpass expectations in this price category.”

Summing up, Harter said, “Optimal Audio maybe a young brand, but as part of the Focusrite Group it has an impressive pedigree. We have combined innovation and experience to simplify commercial audio, and by launching more than twenty products at the outset, Optimal Audio has created a high-quality, comprehensive, multi-zone, one-stop, commercial audio offering.”

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