Located in downtown Akureyri, Hof Cultural Center is at the heart of the northern Icelandic music and performing arts scene, and provides visitor services across the entire north-east corner of the country. Architecturally, the circular building also provides one of the town’s great landmarks. Inspired by the Icelandic igneous rocks, Hof Cultural Center attracts tourists all year round.
Owned by the Municipality of Akureyri, and with operation of the Center in the hands of Akureyri Culture Company, one of the key features is its new Martin Audio sound reinforcement upgrade in the main auditorium, provided by Reykjavik-based Atendi—the manufacturer’s territory distributor.
According to Atendi project manager, Gunnar Gunnarson his company bid successfully on a public tender put out in December 2023 and were duly awarded the contract in September this year.
The requirement was for a system to replace the original sound system, which had been in situ since the venue’s original opening back in 2010. It needed to provide even coverage for the 509-seat auditorium and deliver 103dB(A) with 18dB headroom, and a differential in SPL not exceeding ±3dB at any seat from FOH. This was achieved by specifying Martin Audio’s scalable WPS line array. ”We managed 104.6dB(A) @FOH without going to the limit of the system and +3dB / -0,7dB measured at the venue’s seats,” Gunnarson reports.
It’s amazing what Martin Audio was able to offer for the price.
The system also needed to be supremely versatile, not only providing reinforcement for concerts of all types—as well as conferences and theatre performances—but also be mindful that the venue is home to the North Icelandic Symphony Orchestra, when it is then used for concerts with Icelandic artists ranging from classical concerts to dance music.
The system design was a cooperation between Atendi and Martin Audio, while Atendi undertook the installation, with assistance from local subcontractors and Martin Audio product support engineer, Ben Tucker. He assisted with predictions, visualization, programming and tuning of the system.
Tucker confirmed that the venue acoustics were perfect. “I always start by keeping the Hard Avoid on stage, and having a listen before moving it. After a walkaround and a bit of tuning, I found no reason to move it from the stage.”
Gunnar Gunnarson admits the project was not without challenges, largely due to limited space, since the stage is heavily populated by equipment, surrounding it on all sides. “We were able to use existing hanging points for the main PA and at the same time create additional points for the subs.
The components themselves comprised Left/Right hangs of 10 WPS, with a pair of SXCF118 subs flown behind each main hang, which provided excellent sub coverage throughout. Providing front fills around the stage lip were eight FlexPoint FP4. The system was driven by three Martin Audio iKON iK81 multichannel, process-controlled amps and an iK42.
Stated Akureyri Culture Company technician, Árni F. Sigurðsson, “The tender documents were quite demanding, and we had high expectations for this installation. These were fulfilled as the new system is a game changer with regard to both headroom and sound coverage. I can confidently say that we have the most evenly distributed sound coverage of any of the bigger venues in Iceland and I’m looking forward to receiving feedback from guest engineers. We stage everything from opera, musical theatre, conference and corporate shows to rock, dance music and metal. Having sufficient headroom to present all of these genres will truly set a new standard for the venue.
“First impressions are very promising and Ben Tucker, who designed and tuned the system did an incredible job. It’s amazing what Martin Audio was able to offer for the price.”
Aside from giving Martin Audio another highly prestigious installation of its class-leading Wavefront Precision series, it also has the honor of being its northernmost location—located less than 100 kilometers from the Arctic Circle.
INDIA: Koishii is a sophisticated Peruvian-Japanese fusion restaurant and lounge in Mumbai, designed to be a cultur- al bridge that blends Japanese precision with Peruvian vibrancy. Koishii aims to redefine experiential dining, where each visit transcends mere culinary enjoyment to become an immersive, cultural experience. The concept behind Koishii merges the Japanese words Koi (), sym- bolizing the beauty of falling in love, and Itishi (LU), representing the profound dedication of doing something for someone you cherish. This ethos is woven into every aspect of Koishii, from its menu and ambiance to its service philosophy, making it an ideal venue for meaning- ful occasions or nights out with an international flair. With a curated menu inspired by both traditional Japanese craftsmanship and the bold, colorful cuisine of Peru, Koishii delivers flavors that are fresh, innovative, and meticulously prepared. From Japanese-inspired sashimi and tempura to Peruvian ceviches and robust, spiced dishes, Koishii’s offerings are designed to balance delicate textures with rich, layered flavors.
About the Install: To bring Koishii’s unique vision to life, the audio setup required a system that would match the venue’s high standards of ambiance, energy, and sound quality. Given their mission to provide an immersive, culturally rich experience, the client needed an audio solution that would deliver clarity and depth while being adapt- able to various events and moods. The sound system had to blend into Koishii’s elegant design while producing a powerful, crystal-clear sound that engages guests across the restaurant and lounge areas, whether for intimate dinners or lively social events.
At Koishii, the emphasis was on achieving a refined, immersive audio environment that matches the lounge’s upscale design and eclectic cultural influences. The challenge was to deliver robust, room-filling sound while maintaining clarity and precision, ensuring that every note resonates perfectly, whether during soft back- ground music or a lively party atmosphere.
To achieve this, the team selected a suite of high-performance products from Martin Audio and British Acoustics. The core of the system features Martin Audio CDD 15B loudspeakers, known for their ability to provide broad coverage with minimal distortion, ensuring every corner of the venue receives consistent sound. The Martin Audio X218 subwoofers enhance the low-end frequencies, delivering powerful bass that adds depth without overwhelming the space.
Control and customization were key for the venue, which led to the implementation of the Martin Audio DX 0.6 system controller, allowing for tailored sound adjust- ments across different areas. The system is further amplified using the robust BA 2 XM and BA 2 XXL amplifiers, which provide the necessary power and efficiency to maintain optimal sound levels throughout the venue.
About the City: Mumbai (formerly called Bombay) is a densely populated city on India’s west coast. A financial center, it’s India’s largest city. On the Mumbai Harbour waterfront stands the iconic Gateway of India stone arch, built by the British Raj in 1924. Offshore, nearby Elephanta Island holds ancient cave temples dedicated to the Hindu god Shiva. Chhatrapati Shivaji Maharaj International Airport is about 16.9 km away from Koishii, it takes 39 mins to reach there. Lower Parel Railway Station is about 1.5 km away from the venue and it takes 9 mins to reach it from there.
This sound system has brought a new dimension to the venue, amplifying the ambiance and energy we envisioned for our guests. Each element of the audio setup has been meticulously crafted, creating an experience where every beat resonates deeply with the audience. It’s been rewarding to see our lounge and restaurant truly come to life, meeting the high standards we set for ourselves.
Working with Martin Audio products has allowed us to deliver a soundscape that’s not only powerful but also harmoniously integrated with the lounge’s design. The audio setup has enhanced the overall atmosphere, providing guests with a richer and more immersive experience that captures the spirit of Koishii.
The Koishii installation is a prime example of our com- mitment to pairing technical excellence with a venue’s unique character. We approached this project with the goal of transforming the space into an immersive audio experience that resonates with every guest.
This installation is a testament to our dedication to deliv- ering high-performance sound that not only complements but elevates the space’s cultural blend. Seeing the impact this installation has on the guest experience at Koishii reinforces our commitment to quality and innovation in every project.
Koishii’s unique cultural concept called for an equally refined audio setup, and our team is thrilled to have delivered a solution that brings such vibrancy to the venue. By prioritizing quality and immersion, we’ve helped elevate the venue as a standout destination, showing the impact of the right sound solution in today’s hospitality industry.
Martin Audio is revving up the excitement at ISE this year with The FlexPoint Pitstop Challenge, a competition to test your speed and skill in rotating the driver on its flagship FlexPoint loudspeaker, the FP8. The contestant with the fastest time recorded over the four-day event will be crowned the ultimate speed champion,and receive a prize package valued at £10,000, including 2x FP8, 2x SX112 and 1x iKON iK41.
The FlexPoint series is celebrated for its groundbreaking acoustic design, cutting-edge technical innovation and exceptional versatility, making it the go-to solution for premium installations and live sound applications.
Each model in the range—aside from the ultra-compact FP4—features a multi-angle enclosure that allows seamless orientation in either portrait or landscape mode. Thanks to Martin Audio’s proprietary quick-release grille latches and captive release clamps, the FlexPoint driver can be effortlessly rotated 90° by hand, without any tools.
We can’t wait to see who will showcase their skills and be crowned champion.
This ingenious design ensures quick adjustments in the field, a feature Martin Audio is showcasing with The FlexPoint Pitstop Challenge.
Participants will race against the clock to complete the driver rotation process, with a live leader board displayed at the Martin Audio booth. The competition promises not only bragging rights but also a chance to claim the £10,000 prize.
James King, Marketing Director at Martin Audio, shared his enthusiasm: “Of course, we’re thrilled to be launching new products and hosting our ever-popular audio demos at ISE. But this year, we also wanted to bring some unadulterated fun to the show. FlexPoint has been a resounding success with system integrators and live sound professionals, thanks to its exceptional performance and unparalleled flexibility. We can’t wait to see who will showcase their skills and be crowned champion.”
The FlexPoint Pitstop Challenge is open to all ISE attendees, so stop by Stand A300 at the front of Hall 7 and put your speed and precision to the test. Will you be the one to take the chequered flag?
Recently, Wuping No. 1 High School held its 100th anniversary celebration. Over the past century, the school has adhered to the educational philosophy of “moral cultivation and all-round development,” inspired by the spirit of Azalea Mountain. Its mission focuses on “laying the foundation for students’ comprehensive and lifelong development,” with the motto of “honesty, perseverance, and trust” and an emphasis on “technological innovation education.” The school has established a strong academic and cultural environment, producing more than 50,000 graduates, including many leaders in governance, academia, and industry.
The “Forever Azalea” Concert
The “Forever Azalea” concert, held in the newly constructed Science and Arts Hall, was a spectacular audiovisual feast for alumni, guests, and faculty members.
As the final note faded, the concert concluded amid enthusiastic applause and cheers. Martin Audio’s signature sound quality and consistent coverage created an impressive and immersive atmosphere for the event.
Marking a new beginning, Wuping No. 1 High School aims to continue its educational mission, nurturing well-rounded talents for the future and ensuring the spirit of Azalea Mountain shines even brighter in the new era.
The New Music Hall
The newly built music hall serves as a venue for concerts, operas, traditional Chinese performances, dances, and major conferences. Its sound reinforcement system features the renowned British brand Martin Audio, known for precision coverage, consistent sound quality, and scalability. It provides an exceptional auditory experience, guiding audiences on a captivating musical journey.
During the design phase, the technical team used Martin Audio’s unique “Display 3” 3D acoustic optimization software. This helped evaluate coverage, sound propagation, and other factors to develop an acoustically optimized solution for the hall.
Sound System Installation
The sound system includes Martin Audio’s TORUS constant curvature arrays, known for their flexibility, powerful output, high clarity, and long-distance projection. These arrays ensure excellent frequency range and clarity for both speech and performances.
Key features of the setup include:
Main Sound Reinforcement: 6 T1215 and 2 T1230 array speakers, offering flexible combinations, strong directionality, and uniform sound coverage. T1215 provides up to 134dB SPL, while T1230 delivers up to 132dB SPL—ideal for dynamic and detailed performances.
Flexible Coverage: TORUS cabinets offer 15° and 30° vertical angles and reach up to 30 meters. Horizontal dispersion is adjustable (90°, 60°, or 75° asymmetric) via Dynamic Horn Flare™, focusing sound on the audience and minimizing wall reflections.
Enhanced Low-Frequency and Supplementary Sound
Subwoofers: Two 18-inch cardioid subwoofers (SXCF118) are combined with T12 arrays to deliver deep, rich bass, enhancing musical depth.
Front Row Fill: 4 PI8 full-range speakers enhance coverage for front-row audiences.
Stage Monitors: 4 CDD10B coaxial speakers and FP12 monitors provide flexible monitoring solutions for performers.
Control Room Monitoring: 2 PI8 speakers offer real-time performance feedback for engineers.
Amplification and Control System
Powered by iKON digital amplifiers, the system integrates VU-NET control software and Dante networking. It also uses DISPLAY 3 for 3D modeling, ensuring sound consistency and precise coverage.
Optimal Audio will be showcasing a new eight-zone paging system at ISE 2025.
The Talk 8 commercial sound system features 4GB of memory and stored content can be assigned to any of the six instant message playback buttons or scheduled via Optimal Audio’s WebApp for automatic playback.
Users can independently page individual or multiple zones simultaneously, with an intuitive layout offering the facility to select or define zone groups for customised communication.
The system features an optional pre-announcement chime and a backlit TALK button with latching and non-latching options.
Talk 8 is supplied with a the Mic 1 gooseneck microphone for professional audio delivery and seamless operation within any commercial venue.
Power is delivered via a locking RJ45 connector from the Zone controller paging port, and USB-C connectivity is included for firmware updates and loading audio files.
Venue control solution Optimal Audio has also expanded its ecosystem with the introduction of the ZonePad 8 touchscreen venue control solution.
The wall-mounted panel offers easy access to the essential controls for an Optimal Audio system, or can be supplemented with ZonePad 1 or ZonePad 4 units.
Compact subwoofer The company will also be demonstrating the Sub 18 in Barcelona, which has been designed for applications that require increased impact and low-frequency performance.
The subwoofer features a plywood bass-reflex cabinet loaded with an 18” driver that maximises performance for a peak SPL of 136dB. The compact loudspeaker can be used on the ground or flown using integral M8 inserts.
Optimal Audio will be on Stand 7A300 at ISE 2025, which takes place on 4-27 February.
When Liberty Public School District decided it was time to upgrade their outdated audio system, they chose LEA Connect Series amplifiers to deliver a seamless experience for students and audiences alike.
The Liberty Public School District (LPS) is a cornerstone of the Liberty, Missouri, community, dedicated to providing a high-quality education that prepares students for success in college, career, and life. Serving a diverse student population, LPS delivers a comprehensive and enriching educational experience from kindergarten through high school. The school district comprises 11 elementary, four middle, and two high schools, and one alternative high school.
The Install
The school district has a rich history with STEM programs like Project Lead The Way, winning numerous accolades. However, LPS is also renowned for its commitment to the fine arts. For example, the high school broadcasting program operates cable channel 18 under the non-assigned call letters KLPS. The district initiated an innovative program three years ago to install mobile AV racks in every fine arts classroom, complete with speakers, an amplifier, microphones, a mixer, and a CD recorder so that teachers could record and send home CDs of student performances for parents and extended families to enjoy. Over time, district staff recognized that not all of the AV gear was specified correctly, so they turned to the award-winning amplifiers from LEA Professional to solve some of the issues.
Steffen Edwards, a Fine Arts Technician with the school district, was selected to facilitate the AV upgrades. The project was submitted for a capital expense and, once approved, went out for bid. Schillers Audio Visual won the bid, but Edwards’ team performed the upgrades themselves.
“When we were looking at what to do and how to proceed, I mentioned LEA’s Connect Series because of its slim profile — it doesn’t take any space,” said Edwards. “There are no knobs on it for teachers or students to adjust or fiddle with, and just the simple fact that we could network the amps (after getting IT’s approval) and manage them remotely without having to get in a car and go to a school was huge. The tamper-proof front plate really helps everything.”
Edwards selected a Connect Series 352 amplifier to power each system, and 24 amplifiers were installed in 18 buildings across LPS. The teachers loved the enhanced ease of use the upgrades provided. They no longer had to spend valuable class time getting the technology to work correctly and instead could focus entirely on their students.
“The school district covers a pretty large geographical area,” said Edwards. “So when teachers need something, especially something simple like level adjustment, we can now look remotely on LEA Cloud before driving to the school. Being able to see what’s happening [remotely] saves a lot of time and minimizes class interruptions, which was a huge selling point for us.”
THE CONCLUSION
“Because of our ability to see and manage what’s happening in the field with those amplifiers, we’ll use the Connect Series when it comes time to upgrade our performance auditoriums, given our prior success with LEA’s amplifiers. The output settings are so versatile that if something changes, we can use the built-in Smart Power Bridge technology to upgrade the wattage without having to rewire anything.”
A special thanks to the teams at Schillers Audio Visual for recommending Connect Series amplifiers to Liberty Public School District for this installation. We’re thrilled at the opportunity to collaborate and ensure unparalleled sound quality for many years ahead.
INDIA: Martin Audio’s versatile loudspeakers have been tasked with reproducing many musical genres to optimum effect over the generations. But one of the most demanding must surely be the spirituality of Indian Sufi music, as performed by one of the leading exponents, Bismil ki Mehfil (Mohd Asif).
His recent concert outdoors at Delhi Technological University (DTU) was a spectacular showcase of Sufi fusion music. Having been studying since the age of five under the tutelage of maestros from the Moradabad and Delhi gharanas, he captivated an audience of between 7,000-8,000 people with soulful renditions, including his hit singleTere Binaand his popular cover of Nusrat Fateh Ali Khan’sKali Kali Zulfon Ke Phande. To capture the concert’s deep emotion and electrifying energy, leaving the audience spellbound, required all the powers of Martin Audio’s flagship WPL line array.
The PA design comprised eight WPL per side (left and right) with a further centre fill of eight WPC enclosures, ensuring consistent coverage right across the audience area.
The 2 x 12in biamp three-way system, provided by ShowTech, ensured both impeccable sound clarity and reach. Precision and projection combined to allow Bismil’s dynamic vocals and intricate ensemble arrangements to resonate throughout the vast open-air venue.
The audio system truly made the difference for Bismil ki Mehfil.
Complementing this were 12 SXH218 subwoofers in a front-firing configuration, and a further eight SX218 in a reverse cardioid setup for centre fill. The SXH218s provided powerful, direct low-end energy for the audience, enveloping them in an immersive, truly captivating audio experience, while the SX218s, arranged in reverse cardioid, minimised rear-stage rumble and maintained a clean acoustic environment on stage.
Further optimising the sound, the Hard Avoid® feature was applied to the stage area in the dedicated DISPLAY software, preventing unwanted low-frequency spill.
The system was powered by iKON iK42 DSP 4-channel amplifiers, delivering 20,000W of Class D power. This set-up provided consistent sound quality, wherever attendees were located.
ShowTech’s engineers, alongside dedicated technical support from Martin Audio’s territory distributions, VMT Enterprise, supervised the system, ensuring that Bismil’s soulful melodies were heard in perfect clarity. The event also showcased the evident superior capabilities of Martin Audio’s technology and the strong partnership that exists between VMT and ShowTech, dedicated to delivering world-class live sound experiences.
“The audio system truly made the difference for Bismil ki Mehfil,” said Tarvinder Singh, ShowTech’s system engineer. “The clarity, depth and precision it provided brought his powerful vocals and the richness of Sufi music to life, and the audience was fully engaged throughout.”
“Working on the sound system for this event was an absolute pleasure,” added Dharam Koli, Pre-Design & Sales Engineer, VMT Enterprise. “ The set-up ensured crystal clear sound, which played a key role in creating a deeply engaging atmosphere. Seeing the audience connect so profoundly with the performance was incredibly rewarding.
“At VMT we pride ourselves on delivering solutions that exceed expectations, and this event was a testament to that commitment.”
INDIA: The Umiya Festival Morbi, held in Boriyapati, Gujarat, is a vibrant annual celebration honouring Maa Umiya, a revered deity symbolising nurturing and protection. This year, the festival attracted thousands of devotees and music enthusiasts, offering a rich tapestry of cultural performances and spiritual activities. To ensure an exceptional auditory experience for such a large and diverse audience, a meticulously designed Martin Audio sound system was deployed.
The Front of House (FOH) setup featured Martin Audio’s WPL 2 x 12″ Bi-amp Three-way Line Arrays, renowned for their clarity and dynamic range. These were complemented by SXH218 2 x 18″ Passive HybridR Horn/Reflex Subwoofers, delivering deep and impactful bass. To enhance low-frequency coverage, SXHF218 2 x 18″ Passive HybridR Horn/Reflex Flown Subwoofers were incorporated, providing consistent bass distribution across the expansive outdoor venue. For stage monitoring, WPC 2 x 10″ Bi-amp Three-way Line Arrays were utilised as side fills, directing precise sound towards the performers, while LE200 15″ Passive Coaxial Differential Dispersion Stage Monitors ensured artists received accurate on-stage audio feedback.
The open-air setting of Boriyapati presented unique acoustic challenges, including potential sound dispersion issues and environmental noise interference. However, the advanced technology and precise engineering of the Martin Audio system adeptly addressed these challenges, ensuring that every note and beat was delivered with pristine clarity to the diverse audience. The seamless integration of these systems not only enhanced the auditory experience but also elevated the overall energy and engagement of the festival, leaving a lasting impression on all attendees.
The Martin Audio system exceeds all our expectations. The power, clarity, and precision it delivered during Umiya Mahotsav 2024 helped us create an unforgettable experience for attendees. The combination of the WPL and WPC line arrays provided excellent coverage, while the subwoofers ensured deep, punchy bass. This has been a game-changer for our business, allowing us to deliver top-tier audio quality that elevates our events..
From a technical perspective, the setup performed flawlessly. The flown subwoofers paired with the line arrays allowed us to create a balanced, immersive sound that captivated the audience. The amplifiers provided consistent power without any distortion, and the monitors offered pristine stage monitoring for the performers. As an engineer, working with such reliable, high-quality equipment makes the job infinitely easier and more rewarding.
This system truly enhanced the sound quality, making my job as a mix engineer so much easier. The clarity and depth allowed every detail to come through, while the powerful low-end added a rich, immersive feel. The equipment’s reliability ensured smooth performances, creating an unforgettable experience for both the performers and the audience. Working with this system was a transformative experience, setting a new standard for what we can achieve at SuperWaves.
MT Helmets MSI, 2024 Moto2™ team championship winners, wanted its new dual-truck hospitality suite to hold pole position in the MotoGP™ paddock, so approached Audio-Technica, who recommended Optimal Audio and its commercial audio ecosystem. Audio-Technica have close links to the MotoGP™ production, working side-by-side with the media company behind the series, Dorna Sports, to develop & deliver both trackside and on-board microphone technologies for race-day audio capture, and were pleased to be asked to help the MT Helmets MSI team with a solution.
The racing team’s requirement was for a high-quality audio system that would operate across the two-truck demountable build but remain simple to set up and use for the team’s crew and non-technical hospitality suite staff. To link the audio system across the trucks, Audio-Technica created custom-designed weather-proof connection boxes. Mounted beneath each truck for safe transit, the connection points are easily accessible on arrival at a circuit for a quick connection via two custom speakON/XLR/EtherCON weatherproof multicore cables.
Logan Helps, Audio-Technica Brand Development Manager, said, “Optimal Audio met all the client’s needs for a simple to use and simple to set up system, with punchy, high-quality audio. It was a really good opportunity to put the kit through its paces – and this was despite the complexity of connecting audio cables across two trucks different venues nearly every other weekend.”
Race day hospitality must meet the changing needs of racers, sponsors, visitors and staff from morning to night. During the day, the event space is a relaxing area with a central covered terrace, to eat and watch the race action and playback on the suite’s big screens. Once the racing is over the space transforms for the evening into a dancefloor area with a DJ – where those all-important podium positions are celebrated.
Designed as either a three-zone, two-truck set up or as a single truck set up with one internal zone and one external zone, the primary truck housed the catering equipment and the main power inputs. Optimal Audio’s Zone 8P was positioned here to run the zoned loudspeakers and microphones. Truck one featured a ZonePad 4 from where the staff could simply control all three of the zones in the two-truck set up. A ZonePad 1 in truck two enabled convenient control of the single space.
The main audio system for the hospitality suite is comprised of eight Optimal Audio Cuboid 6 loudspeakers, four per truck hung in stereo pairs positioned at each end and directed into the space. These ABS-cased loudspeakers provide background music during the day, clear and high-quality race action and serve as an exceptional entertainment system for the evening. Positioned by the DJ area, a further two Optimal Audio Cuboid 8s on stands and an Optimal Audio Sub 10 provide extra support for the terrace area.
Helps added, “Optimal Audio had everything the client needed at a great price point. The ZonePads made control really straightforward. The integration of the microphones into the Zone 8P was very cool, and even used by some riders for karaoke, and the ability to pre-programme the system ahead the installation made for a very swift set up. It was also a great opportunity to use Optimal Audio’s routines, and we set up WebApp on the phones of both the team owner and the hospitality manager so the right mode is immediately available at the touch of a button.
Manu Durán of M-Sport, a team sponsor and one of the owners of the hospitality unit, claimed, “The Optimal Audio sound system and installation by Audio-Technica has been a big step forward in the evolution of our hospitality, helping us to make our guests’ experience at the circuit unforgettable.
“The audio system has given us a lot of versatility. Whether we want to control one of the trucks or both, the control panel makes it very simple to control the audio system. We can even have music on one and use the microphone for a presentation on the other. Even with loud music when it was necessary to celebrate one of the team’s victories this season! The sound quality of the speakers has been spectacular in all circumstances and the performance has been excellent in all the uses we have given it.”