Categories
Sonance

Sonance Launches New Visual Experience Thin-Line Models

Sonance has launched its highly anticipated Visual Experience Thin-Line Series, expanding its acclaimed VX speaker lineup with an even slimmer profile designed for challenging installations.

The new Sonance Visual Experience Thin-Line Series represents a breakthrough in architectural audio, delivering the brand’s signature room-filling sound from an elegantly slim profile that can fit into spaces as narrow as 2.5″ metal framing – making it ideal for concrete construction, multi-dwelling units, and high-rise applications where space is at a premium.

The Thin-Line Series incorporates the same advanced VX technology that has made the standard Visual Experience Series an industry favorite:

• VX Transducer Technology delivers higher performance and fidelity
 VX Waveguides ensure consistent tonality and improved coverage throughout the space
• VX Grilles offer both micro trim and trimless options in Sonance Brilliant White

Available in select performance levels in both in-ceiling and in-wall configurations, the Visual Experience Thin-Line Series also features an option for Single Stereo Technology, making it a versatile solution for any architectural audio project.

Despite its ultra-slim design, the Thin-Line Series maintains the traditional one-stage installation process that has made the award-winning Visual Experience Series a favorite among integrators and installers.

The Sonance Visual Experience Thin-Line Series is available starting today through authorized Sonance dealers and distributors.

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Categories
Sonance

NEW James Small Aperture SA68

The award-winning James Small Aperture Series products are joined with a NEW model, SA68, NOW SHIPPING!

The acclaimed Small Aperture Series gets a serious performance enhancement with the new James SA68. The new James SA68 delivers the remarkable audio performance the Small Aperture series is known for while maintaining the discreet, minimalist aesthetic that has made the line a favorite among designers and audiophiles alike.

The flagship James SA68 represents the pinnacle of luxury audio design. Built to disappear into the architecture while delivering industry-leading performance, these speakers maintain aesthetic integrity while exceeding the most demanding acoustic expectations. Featuring an integrated ultra-high fidelity 6.5″ woofer and 2″ full range module—both constructed with exclusive thin ply carbon material—the James SA68 achieves superior sound reproduction with deeper, punchier bass and articulate, natural sound throughout the frequency range. This exclusive thin ply carbon construction, typically reserved for the most demanding engineering applications, creates stronger, more controlled drivers while maintaining optimal weight and geometry.

The James SA68 elevates every aspect of the Small Aperture experience with:
  • Marine-grade construction standard in an aircraft-grade aluminum enclosure
  • CDX Crossover technology for broad, uniform coverage
  • Choice of discreet 3″ or 4″ round and square grilles in eight standard finishes at no additional cost
  • Extensive customization options including center and offset opening modifications, module spacers, various grille sizes and trims, 70/100
  • Volt compatibility, and marine-grade enhancements
  • UL 1480 and 2043 listed models available upon request

“WE DECONSTRUCTED EVERY ELEMENT OF SMALL APERTURE TECHNOLOGY TO MAKE IT MORE ACCESSIBLE—THEN PUSHED PERFORMANCE EVEN FURTHER WITH JAMES. NOW, WE HAVE TWO INCREDIBLE SOLUTIONS THAT REDEFINE WHAT’S POSSIBLE FOR ARCHITECTURAL AUDIO.”

Skylar Gray, Director of Product Management | Sonance

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Categories
LEA Professional

LEA Amps Power Soundtrack Café | India

In a space where music, ambiance, and conversation intertwine, achieving the perfect sound is essential. As Soundtrack Café evolved, so did their approach to audio—seeking a solution that could adapt to their dynamic environment. Their answer? LEA Professional Connect Series amplifiers. ☕

THE SPEC

🏢 Venue: Soundtrack Café | Pune Region, India

👷‍♂️ Integrator: Audio Technik

🎶 Audio Spaces: Entire Café

🦈 Product Used: Connect Series  354  (multiple)

SOUNDTRACK CAFÉ

Opened in 2018 and co-owned by Rajesh Patil and Peeyush Singh, the café takes pride in being “deliciously awesome.” It is the first and only independent music café in India, dedicated to showcasing and enabling musicians to share their music. The café carefully selects independent Indian musical artists, ensuring the soundtrack at Soundtrack Café is curated to enhance its eccentric atmosphere. In addition to regular indie performances, Soundtrack Café also hosts curated poetry soirées and provides young artists with the opportunity to gain exposure through the Indie Stage kids’ open mic nights. However, for a venue so focused on music, the existing background music system lacked the dynamic range and flexibility necessary for live sound.

THE INSTALL

Patil and Singh are also co-owners of Audio Technik India, an audio-visual integration and consulting firm located on the second floor of the facility, directly above the café. They recognized the importance of selecting top-quality audio technology to ensure that both musicians and guests in the café receive the best possible experience.

To meet the new demands, Audio Technik India collaborated with Generation AV to enhance the café’s audio capabilities. The team selected LEA Professional Connect Series 354 amplifiers, which provide pristine, high-impact sound for both background music and live performances.

“We needed a system that could provide exceptional sound quality and smoothly transition between background music and live shows,” said Patil. “The scalability capabilities of the Connect Series made it

the ideal solution for our needs, and the ability to monitor and manage the system remotely through LEA Cloud provides us with peace of mind. Even when we aren’t physically present, we know the system is operating flawlessly.”

These Connect Series amplifiers play a pivotal role in powering the café’s audio system. The 4-channel smart amplifiers provide 350 watts per channel and supports both Hi-Z (70V or 100V) and Lo-Z configurations, making it flexible for different audio needs. The Smart Power Bridge technology allows the team to create multiple audio zones while also accommodating a dedicated subwoofer channel for added low-end presence during live shows.

By utilizing LEA Cloud control, the café’s audio system is now fully accessible remotely. This is a significant advancement for Rajesh and Peeyush, who frequently manage Audio Technik projects from offsite locations. With remote monitoring capabilities, they can easily oversee system performance, troubleshoot issues, and make adjustments from anywhere.

The Soundtrack Café operates in multiple distinct modes, creating a unique and varying experience throughout the week. During weekdays, it offers a relaxed atmosphere with a distributed sound system that ensures balanced audio coverage both indoors and outdoors. The café features a carefully curated playlist with diverse genres, including classics, rock, fusion, and folk, providing patrons with an enjoyable audio backdrop.

When the weekend arrives, the café shifts to using FOH speakers for live performances, powered by LEA. This transition enhances the experience for both guests and performers. The audio system helps showcase local talent and transforms the space into a lively hub of music and enjoyment.

One of the biggest challenges the café faced was managing the changeovers between background music and live performances. Fortunately, with the signal-sensing override feature on the Connect Series 354, this transition has been automated. Now, when live musicians perform, the system automatically prioritizes the live audio feed, ensuring a seamless switch without any manual intervention.

THE CONCLUSION

The success of the Soundtrack Café installation has established it as a blueprint project for Audio Technik India. Since its completion, Rajesh and his team have incorporated LEA Professional amplifiers into several high-profile projects, further solidifying LEA’s reputation in the region.

“Soundtrack Café demonstrates the incredible power and versatility of LEA Professional amplifiers,” said Patil. “This project helped us gain confidence in adopting LEA’s technology for future installations, and we’re excited about the opportunities that lie ahead.”

A special thanks to Generation AV for recommending Connect Series amplifiers to the team at Audio Technik India for this installation. We’re thrilled at the opportunity to collaborate and ensure unparalleled sound quality for many years ahead.

Click here for original article.

Categories
Martin Audio

MARTIN AUDIO CDD ENERGISES MONS FARAYA’S ‘APRÈS SKI’ PARTIES

Mons Faraya is a Lebanese ski resort— a buzzing hotspot that effortlessly combines a chic restaurant vibe with an electrifying music bar scene. Set on approximately 1400m2, it strikes the right balance, accommodating a lively crowd without losing its intimate charm. With indoor, outdoor and pool area, it’s a location where haute cuisine meets high-energy beats, drawing in locals and tourists alike. The venue hosts the best local and international DJs as well as popular local bands such as Kimotion, Moblack and Aryme.

The venue itself, which has been masterminded by Youssef Hadid, Nazir Bassit and Chris Bosnoyan, recently took ownership of a Martin Audio PA after Charbel Fahed of Technosound, the Martin Audio partner, met with Bassit and Hadid. “They were seeking a top-tier sound system, so I recommended Martin Audio for its exceptional quality and performance,” he said. ”However, it wasn’t their first time working with Technosound, since my father, Pierre Fahed, had previously worked on several projects with Mr. Hadid.

“The owners were already well-versed with the stellar reputation of Martin Audio,” he continued, knowing that we have previously worked on other projects for one of the owners using Martin Audio BlacklineX. They knew that only a brand of this calibre could deliver the immersive audio experience they envisioned.”

THE OWNERS WERE ALREADY WELL-VERSED WITH THE STELLAR REPUTATION OF MARTIN AUDIO.

Charbel Fahed, Technosound

Technosound’s Pierre Fahed and Tony el Bitar meticulously designed the system, ensuring every corner of Mons resonates with crystal-clear sound and pulsating energy. CDD15, CDD12 and Blackline X218 subs are strategically placed In the outdoor and pool areas. The remainder of the CDD12 speakers and Blackline X118 subs are stationed in the indoor areas of Mons.

Elsewhere, Martin Audio ADORN speakers are strategically placed in the rest room area to ensure guests remain immersed in the venue’s vibrant atmosphere and never miss a beat. While there is a traditional stage, the system effortlessly transitions from ambient background music during the day to high-octane beats at night.

The music profile during the day is lounge music and a dynamic blend of mainly Afro House and chart-topping hits at night,as well as during their ‘après-ski’ events, creating a vibrant atmosphere.

The owners have expressed immense satisfaction with the system. Nazir commented, “Working with Technosound has been a fantastic experience. Their Martin Audio solution has helped transform Mons Faraya into a top-tier venue with exceptional sound quality.

“The system perfectly complements our dynamic atmosphere, and our guests have consistently praised the audio experience. We highly recommend Technosound for their professionalism, expertise and commitment to excellence.”

Click here for original article.

Categories
Martin Audio

TORUS TURNS SPORTS ARENA INTO A GALA AWARDS AND PARTY VENUE

The Sportcampus Zuiderpark is an indoor sports arena located in The Hague. Opened in 2017 it is used for several indoor sports and the main 3,500-cap hall is the home arena of professional basketball club The Hague Royals.

Every year, just before Christmas, the venue hosts the annual Sportgala, which recognizes the achievements of local athletes and sports teams, as well as coaches, referees and volunteers.

Also based in the Hague region is Roel Bik’s rental supply company, Minigigs, who were contracted to provide sound, light, video and rigging. While Roel has reinforced many sports events at the arena, the challenge this time was to convert a cavernous and reverberant multipurpose sports hall into a chameleon ‘theatre’ type venue by providing a constantly changing technical infrastructure. This would initially support the formal awards presentation, before enabling the audience of 1100 people to make its way from the stalls and bleachers down to the main floor for the after-party.

A curtain then lowered to form a partition between those wishing to engage with the high energy dance sounds of the DJ (replacing the live band of earlier), and the corporate dignitaries preferring to engage in polite conversation on the other side of the curtain, immune from the high SPL.

And with so much speech how would Minigigs maintain intelligibility, and mitigate against reflections and feedback from roaming presenters with head-worn mics.

While Roel Bik has much experience at this venue, it is only since the rental company replaced its previous frontline speaker inventory a year ago with Martin Audio that all the pieces of the jigsaw have fallen into place.

WE RECEIVED A NUMBER OF GREAT COMMENTS FROM PRODUCTION AND OTHER VIPS.

Martijn de Jong

“The main reason for moving to Martin Audio is that they have a solution for each of the [projects] we do. We use TORUS for a number of venues where we need the width of coverage, and the ceilings are low, and we need to direct the angle of the speaker. CDD-LIVE we use for applications where we need little cabling, good sound quality and use Dante for getting the sound to the speakers. But just as important as good equipment is good service and our relationship with Martijn de Jong [at distributors Ampco]—and their vast experience with Martin Audio—was key.”

Minigigs had previously used their old line array in earlier editions. “But it had two downsides,” says Roel. “First, we needed an awful lot of speakers to achieve the coverage across the entire room, and with so many we sacrificed a lot of height so people walking in the area of the speakers with their headset microphones risked feedback.

“Now with the wide coverage and small boxes of TORUS we can adjust the horn angle to optimise the sound and project directly at the audience instead of the walls, which is a very nice feature.”

For this event, main L/R hangs comprised three TORUS T1215 a side. “We then used a pair of 8in TORUS speakers (T820) for centre fill and six for delays, as they are very small, and we could deploy them above the LED screen without being in line of sight.”

Minigigs also deployed eight SXCF115 cardioid subwoofers in the centre of the arena. “We want to use cardioid subs for all our events,” the Minigigs MD continues. “Low end coming back onto the stage when you have a presentation is not nice for the people presenting … nor at a live event when you want to get the lows to the audience without disturbing the neighbourhood.” This entire rig was driven by a combination of five iKON iK42 process-controlled amps.

And so the Sportgala award presentation went without a hitch. When, at the end of the show the curtains dropped the cardioid subs again came into their own, with their rear rejection, negating spillage back into the ‘quiet’ chatting area.

The transition to party mode had been seamless. The live band, on rolling riser, moved out, and the DJ set up in front of the LED screen, accompanied by a pair of CDD-LIVE 8, providing direct sound.

Reflecting on the event and how the sound had remained continuously optimised and without coloration, Roel Bik attributed the success largely to the assiduous prep work carried out by Martijn de Jong in Martin Audio’s DISPLAY3 visualisation software. “We made several renders and that’s how we determined all the subs should be positioned in the centre,” he said, while de Jong himself added, “It was remarkable how accurate D3 was; it showed that we would only just get the first row in the coverage area and that was exactly the case when we were tuning the system. If we took one step forward from the first row, we would walk out of the coverage area.”

The other big triumph was the deployment of the TORUS T1215. “Because we could set the [dispersion] angle we could project exactly to where the audience was sitting, and make the sound as evenly spread as possible, keeping it away from walls, floor and ceiling.”

Finally he paid tribute to Martijn de Jong’s work as de facto system engineer on the night. “We received a number of great comments from production and other VIPs afterwards—everyone was extremely pleased with the sound on the night.”

But ultimately it weas a triumph for Minigigs who, but for some minor support from fellow Martin Audio network members, Stairway, had serviced this mostly from their own inventory.

Click here for original article.

Categories
TiMax

TiMax Helps Create An Enveloping Sonic Environment At The Dwelling Place In Texas

The Dwelling Place, a house of worship in Houston, TX, has been equipped with a new system utilizing TiMax SoundHub-S32 object-based spatialization.

Sanctuary at Houston house of worship outfitted with SoundHub-S32 object-based spatialization to foster a more immersive, engaging audio experience.

Houston, TX house of worship The Dwelling Place has been equipped with TiMax SoundHub-S32 object-based spatialization to complement a loudspeaker system upgrade within its sanctuary space.

Sound designer John Hettinger wanted to create an immersive experience that would reach out to his congregation, work with his choice of loudspeakers, and liberate vocals from static positioning at the front of the church. The Dwelling Place previously had a traditional stereo audio set up and Hettinger notes the main problem was “…how few of the seats were truly stereo in this set up.

“We wanted a sound system that had depth and soundstage for every seat in the room,” he continues. “We wanted to create a worship experience you could get lost in, and that was an experience you had to be in the room for. Broadcast is incredible, but a completely different experience. Once I’d helped the sound team here learn how to create an object-based mix we quickly hit that spot where the PA disappeared and the music wraps around you. Absolutely beautiful.”

The sound team mixes from a Waves eMotion LV1 console, from which the audio outputs via an MGB Soundgrid, into the SoundHub-S32, which in turns outputs MADI into the Auvitran platform that converts the signal to AVB for the system’s Meyer Sound Galaxy processors. They deliver output to the system’s four main hangs of Meyer Sound line array and front fills, with surrounds fed direct from TiMax analogue outs.

The objective of this sound design was to wrap the worship music around the room, with the option to localize the music back to its originating position. To this end, the four line array hangs are positioned around a phantom center, while front-corner, side and rear surrounds are positioned, in Hettinger’s words, “…with enough overlap between all the speakers so TiMax creates full immersion.”

Hettinger notes that he delved into the delay-matrix feature, adding, “…. and of course the PanSpace spatialisation, is great for getting creative with different setups, wrapping stereo keys, guitars and pads around the room. Having moving drum samples for effects in worship.

Click here for original article.

Categories
LEA Professional

LEA Amps Power Urban Dog Bar | Nashville, TN

At Nashville’s Urban Dog Bar, every visit is a symphony of fun, blending off-leash freedom with high-fidelity sound. With LEA amplifiers setting the perfect audio backdrop, every visit is an experience of premium sound, great drinks, and wagging tails. 🐶🍷

THE SPEC

🏢 Venue: Urban Dog Bar | Nashville, TN

👷‍♂️ Integrator: Hazelwood Laboratories

🎶 Audio Spaces: Entire Facility

🦈 Product Used: Connect Series  354 704 (multiple)

Urban Dog Bar

Urban Dog Bar is an innovative off-leash dog park combined with a fully-stocked bar and café, located in The Nations neighborhood of Nashville, Tennessee. Spanning 20,000 square feet, this unique space offers both indoor and outdoor areas where dogs can run free while their owners relax with a drink in hand. With a climate-controlled indoor section, a spacious outdoor play area, and a team of trained “Rufferees” ensuring a safe and fun experience, it’s the ultimate destination for dog lovers.

THE INSTALL

Before opening, venue staff contacted Joseph Hazelwood, founder of Hazelwood Laboratories, to design an audio system for their indoor and outdoor areas. The bar wanted audio capabilities for a wireless handheld mic, background music, and TV audio, with local zone control for specific areas like the bar and outdoor play area.

“I use LEA amplifiers for every project because I’ve found them to be well-suited to my installations, and there are enough products in the LEA line not to seek out other options,” said Hazelwood. “I like to keep my offerings streamlined and not make engineering complicated, so there was no question going in the door what amps I would use.”

Hazelwood installed Connect Series 354 and Connect Series 704 amplifiers to power the upbeat audio experience in the venue. The CS354 is a 4-channel amplifier with 350 watts per channel, while the CS704 is a 4-channel amplifier that outputs 700 watts per channel. All Connect Series amplifiers are professional-grade IoT-enabled smart amplifiers for any sized installation, support Hi-Z (70V or 100V) and Lo-Z selectable by channel, and feature Smart Power Bridge technology. There are three ways to connect: the venue can engage the built-in Wi-Fi access point, connect to the Wi-Fi, or connect to the local area network via Cat5 or Cat6 cable.

The CS354s power the loudspeakers in the indoor bar, restrooms, and a side room, while the CS704s power the outdoor bar and perimeter loudspeakers around the play area. 

The Connect Series delivers an industry-first professional amplifier family to feature cloud connectivity, a revolutionary advancement and a significant benefit for anyone maintaining the systems. With LEA Cloud, Hazelwood’s team can remotely control and monitor the amplifiers regardless of the location or time of day. 

Hazelwood also installed custom HX wall controllers in the Urban Dog Bar, allowing staff to select zones, control the volume, and change sources separately. His unique audio controllers combine the tactile experience of analog hardware with the capability of smart technology, providing users with simple, independent control of multiple zones and sources through API calls to the LEA amplifiers. 

THE CONCLUSION

“The Urban Dog Bar is a very unique and fun environment, and many days, it’s packed with dogs of all sizes,” said Hazelwood. “I think LEA amplifiers were the perfect choice for the venue, and I can’t wait to use them again on my next install.”

A special thanks to Hazelwood Laboratories for recommending Connect Series amplifiers to Urban Dog Bar for this installation. We’re thrilled at the opportunity to collaborate and ensure unparalleled sound quality for many years ahead.

Click here for original article.

Categories
HH Electronics

HH Audio enhances Urban Foundry in Pune

The Urban Foundry is a popular all-day bar and eatery in the NIBM area of the Indian city of Pune. The industrial theme of the venue creates a unique ambience in which customers enjoy a wide range of beautifully presented local and international cuisine. Music plays an important part in maintaining the atmosphere in The Urban Foundry’s always busy setting, and the venue’s management recently enlisted the services of distributor Generation AV India and Pune-based integrator Audio Groove, to supply and install a high quality sound system for the venue.

An HH Audio system based on the company’s Tessen Series of installation speakers was the perfect choice according to Kishore Shetty of Urban Foundry:

“Both Generation AV India and Audio Groove have been exceptional partners in every aspect of this project. From the outset their team did a fantastic job of recommending a system that suited our budget, the space, and the unique challenges of our location. The installation was smooth and the system is fantastic. HH Audio sound quality has completely transformed the atmosphere of our restaurant, creating the perfect vibe for our guests. It’s truly one of the best setups we’ve ever had – the attention to detail was evident throughout the process.”

Audio Groove supplied and installed a system comprising HH Audio Tessen TNi-W12Pro and TNi-W8Pro 2-way, full-range loudspeakers (12” and 8” respectively) supported by TNA1800 passive subwoofers. The system is driven by HH Audio M-Series amplifiers (M-1500D and M-750D) and controlled by an HH Audio SP48 digital speaker management system.

Kishore Shetty reflects on a successful installation:

“The support we received from Generation AV India and Audio Groove has been phenomenal. They were always on hand to answer any questions, offer advice, and ensure everything was running perfectly. Their Professionalism and commitment to delivering top-tier service from start to finish was impressive from start to finish.

“We’re incredibly glad we chose HH Audio for this project. Product quality, design and performance made for a perfect audio solution. We couldn’t be happier with the outcome.”

Click here for original article. Thank you ProAVL Asia.

Categories
Martin Audio

GRIDIRON SPORTSBAR OPENS AT RIVER SPIRIT CASINO, WITH END-TO-END MARTIN AUDIO

Owned and operated by the Muscogee Nation, the River Spirit Casino in Tulsa, Oklahoma, is a premier entertainment destination offering a range of gaming, dining and live entertainment experiences. Among its highlights is the new Gridiron Sportsbar, the largest sports viewing bar in the State, delivering an unparalleled viewing experience for patrons.

Headquartered in Ireland and London, AV design specialists, Audiotek, were introduced to the project by builders and fabricators i5 Design and were tasked with designing and installing a new, advanced audio and video (IPTV) system throughout the space, which also incorporates two TopGolf® swing suites (golf simulators), the Locker Room banquet suite and VIP lounge.

The system needed to support a variety of content, from live sports broadcasts to special events, with consistently reliable and high-quality audio and video. AV-over-IP services needed to be integrated with the existing network infrastructure.

Led by project manager Chris Kmiec, working with design colleagues Ash Attwood and Darren Pavitt, this was the second casino project in short succession in which Audiotek have been involved within the world of Native American gaming, having recently completed a similar installation at thePotawatomiCasinoHotel in Wisconsin. As with that project, they sub-contracted Martin Audio US-based partner, CCCP to assist with the integration.

THE RANGE OF MARTIN AUDIO PRODUCTS KEEPS GETTING BETTER AND BETTER.

Chris Kmiec, Audiotek

The audio design was again critical as managing sound levels in a bustling, high-energy sports bar environment posed challenges in minimising echo and maintaining speech intelligibility.

However, Audiotek were able to satisfy all their sound reinforcement requirements from the Martin Audio portfolio. Their solution was to specify 40 of Martin Audio’s C8.1T 8in full range ceiling speakers and 16x SX110 subwoofers, concealed in the ceiling, to distribute the sound evenly and intelligibly around the various zones in the vast space.

In the Locker Room—a private dining and meeting space—a pair of Martin Audio FlexPoint FP15, set left and right of the video screen, all likewise powered by a combination of Dante-enabled multichannel iKON and Linear Research DSP amplifiers—all run on a Dante backbone processed and controlled via Q-SYS architecture.

Stated Chris Kmiec, “We selected Martin Audio, due to a very strong worldwide relationship with the Martin Audio team and Audiotek. Our experiences with Dom Harter, Dan Orton and Brad Stephens go back 20 years, and we trust them to delivery every time.

“The range of Martin Audio products keeps getting better and better, and we were able to choose the perfect product for each requirement in the design—it’s a one-stop shop for everything that the size of a casino would need. In addition, the brand is strong in the States; they are easy to deal with, the products always sound good and the supply is the quickest of any supplier we’ve got.”

He said the conversion of the pre-existing space into a sports bar had been a case of moving with the times. “The traditional casino buffet is no longer used, and sports betting is rapidly becoming legalised across the US.”

“The overall solution developed by the team for this space, maximised flexibility and functionality while maintaining both the quality and value required by the client.”

i5 Design were equally complimentary. “Once again, our partnership with Audiotek has resulted in an extremely good result for the client, as well as the team on site being a pleasure to work with,” concluded i5 Design’s Daniel Scamman.

This latest phase in the Casino’s evolution will set it up well for future development in the gaming world.

Click here for original article.

Categories
Martin Audio

HYDERABAD’S BEER CARTEL OPENS WITH MARTIN AUDIO BLACKLINE

A new club and lounge has opened in the Telangana city of Hyderabad, with its patrons enjoying an audio system built around Martin Audio BlacklineX loudspeakers.

The Beer Cartel is a premier venue designed to deliver a seamless fusion of gourmet dining, craft beverages and high-energy music.

Located in the city’s vibrant business and entertainment district, the Beer Cartel caters to professionals, music enthusiasts and socialites alike, seeking an immersive experience within the stylish, aesthetically designed expansive interior.

THE NEW SYSTEM HAS CREATED AN IMMERSIVE AUDIO ENVIRONMENT THAT MAKES A REAL DIFFERENCE IN HOW PEOPLE EXPERIENCE MUSIC.

Palagani Dushyant Reddy, White Noise

Aside from its diverse culinary offerings, the venue is also a hotspot for live entertainment and events, frequently hosting renowned DJs, and has already established itself as one of Hyderabad’s most sought-after nightlife destinations.

To achieve this, the owners sought an audio system that could deliver both power and precision from the get-go. The system needed to provide an immersive experience for casual evenings while scaling up effortlessly for high-energy nights. The client envisaged a set-up that would support live performances, DJ sets and background music, and knew this would require a versatile yet robust PA, capable of delivering impactful low frequencies and crystal clear mids and highs across the entire space.

The Martin Audio Blackline X15 was therefore chosen to fulfil these requirements, partnered with Blackline X218 subwoofers. Selected for its superior vocal clarity and balanced dispersion, seven of the X15s were deployed, reinforced with three X218 subwoofers, which deliver the type of powerful, tight bass response necessary to generate an immersive club atmosphere.

The sound system designer / consultant was Palagani Dushyant Reddy from White Noise, who has much previous experience with Martin Audio systems. “Delivering great sound in a venue like the Beer Cartel requires more than just power — it requires control, precision and the right tuning,” h believes. “The new system has created an immersive audio environment that makes a real difference in how people experience music.”

Owners of the venue are Mr. Ashwanth Reddy K and Mr. Khaleel NMD. Describing the role of the sound, Mr. Khaleel said, “A great club experience isn’t just about great music, it’s about how the music is experienced. The new sound system has enabled clear sound movement through our venue, delivering incredible depth and clarity, no matter where you stand. It creates a perfect balance between power and precision.” His partner, Mr. Reddy agreed. “Sound is a crucial element in defining the atmosphere of any lounge or club and with this installation we have achieved an incredible balance of power and clarity.

“The system delivers a rich, immersive experience that enhances every performance and keeps our guests engaged throughout the night.”

All products were delivered by VMT, Martin Audio’s territory distributors.

Click here for original article.